While the price may seem a little steep at first, I can safely say after a month of use that these pillows are worth every penny. Hands down the best pillow I have ever owned. I was able to try one out while looking for a new mattress, and was skeptical at first, taking it as a bit of an expensive gimmick, but, wow, 10 minutes of use in-store and I was sold.
The obvious USP is the CoolTouch feature and it really lives up to the name - it is always cool to the touch. The pillow does warm up a little during use, but you can simply move your head to another part of it to experience that cool pillow feeling again - meaning no more pillow flipping in the middle of the night to get the cool side. It really is something else.
The support the pillow provides is also fantastic. I'm a restless sleeper, and fall asleep on my front, but will move around in the night so that I could be on my side or back and it is equally as comfortable for all sleeping positions. My head sinks into the pillow just the right amount, and the pillow springs back to shape very quickly when I move. A great balance of softness/comfort and support.
The removable, washable cover is also very handy for keeping your pillows fresher for longer.
The ONLY drawback, if you can call it that, is that there is a slight smell to the pillows when you initally start using them, I imagine this is something to do with the CoolTouch feature. But this has already disappeared for me after a month of use.
Overall, I couldn't be happier, would recommend these to anyone.