We've been needing a new mattress for a long time, to replace our turn of the century Sealy memory foam mattress and divan bed, which we have had lots of use from (2nd hand from family when we got it). We wanted to invest in a really high quality, low environmental impact mattress (and bed) that also ticked all the boxes for comfort, support, no nasty off-gassing chemicals, made with natural materials and market leading durability. This was a huge outlay for us and we've been thinking about it for a few years. We're now in our mid 50's and know that a good night's sleep is crucial, particularly as I'm a light sleeper and have suffered from back and hip pain in the past. Our old mattress was smelly, well past its prime and I dread to think what might have been living in it (and on us!). So, we see this new Simba mattress as an investment for our future. Lots of really helpful info on the website and very enticing video of the mattress we were considering. Once we decided to go for it, we had a bit of trouble paying for the order on the website as I couldn't figure out how to set up the credit facility to spread the cost. In the end I had to message Simba about it and soon after was given the option of having a callback slot, at a time to suit me, to speak to a person. The customer service chap rang me at the allotted time and was very helpful and polite, who helped us resolve the issue, with the added bonus of a further code to use to get free collection of our old bed and mattress, which saved us 50, that really made us happy. We are very pleased with the promotional offer of free high quality Simba bedding as well (2 pillows, duvet and mattress cover), so felt that although it was a big expense, we were buying the best we could afford and were being treated very well as customers. Following the email confirmation of the order after purchase, a day or two later we received details of the VIP service delivery and the date suggested worked for us. So, within a week of placing the order we would get our new bed and mattress (we live in rural Wales, not that easy to get to). Two gentlemen from the delivery company arrived on time, carefully backed up their van on our narrow driveway, carried in the bed and mattress with care, they were really polite and quietly got on with the job of building the new bed. They would have removed the packaging too, but I asked if we could keep it, no problem at all! They removed our old bed and mattress and so within the hour of their arrival we were all set up with our new bed and mattress. Fab! The mattress is very different to our old memory foam one. It's much deeper, heavier and firmer. I'm a side sleeper, but occasionally sleep on my back. It did take me a few days to get used to the new firmer support, but it does have lovely soft cushioning in the top layer. After a few weeks we are now feeling much more comfortable on it than we did initially. I can feel it does give me much better support, as am not getting back pain from sleeping on it. My husband really loves it. According to our Fitbit watches, which we wear at night, we are generally getting a good quality night's sleep (we just need to get to bed earlier now to make the most of it!). For me, with a very sensitive sense of smell, there is also a slight scent of sheep wool, which was stronger to start with. I actually like this smell, and it reminded me what the mattress contains, natural fibres, not off-gassing of chemical VOCs. But, we do make sure we air the bed each day, which is good sleep hygiene, whatever mattress you're on. The mattress comes with helpful information about how to care for it. It definitely will need two of us to turn it every so often, way too heavy for me on my own. I do find changing the bedclothes harder work, as the mattress is heavy to lift to get the fitted sheet on it, especially at the head end. So bear this in mind if you live on your own and you order King Size! You also need to use extra deep fitted sheets. We hope that it'll remain this comfortable for the next 10 years, reassured by the guarantee and love the fact that the mattress was made only a couple of weeks before we bought it (the label on it states when it was made). Nice to think it's not been sitting very long in a warehouse somewhere before we received it. Lovely to know that its recyclable at end of life too and we're supporting a certified B Corp. Fingers crossed we'll both be still sweetly sleeping on it well into our 60's.