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Simba vs Emma Mattresses

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Simba

Simba have been around for a long time originally founding in 1979, however, they have only been in the bed-in-a-box industry a few years at this point. Simba started its journey with one mattress before branching out to encompass an entire range. These aren’t just any mattresses though, and they have been tested using data from ten million sleepers’ body profiles and over 100 prototypes to help ensure that the mattress and its design will suit the vast majority of sleepers. To date the Simba lineup has become one of the most well-reviewed mattresses worldwide and with the new line-up, there's different models to suit different budgets.

Simba has an entire lineup dedicated to bed in box rolled mattresses. This avenue to market has become increasingly popular in recent years and has numerous benefits, namely that the cost of the product is typically lower due to savings within logistics warehousing and delivery.

Read our full Simba review

Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Mattress Score

Overall Score:
Simba: 5.00/5.00
Emma: 4.89/5.00

Customer Satisfaction:
Simba: 5.00/5.00
Emma: 4.89/5.00

Price:
Simba: £239.40 - £851.40
Emma: £449.00 - £799.00

Based on aggregated reviews and performance scoring, we would recommend Simba in this face off!

Becky
Compares

Simba Owner Satisfaction

Satisfaction for Simba is high on their priority list, offering an impressive comfort guarantee which means that if you are not 100% satisfied with your purchase you are able to organise a return for a full refund. The return process is one of the easiest we have come across and involves letting the company know and they will arrange collection at a time convenient to you. Additionally, there are no additional surcharges, costs or delivery fees associated with the returns process which means you get 200 nights risk free to try the mattress.

After this trial period you will also receive a market leading 10 year guarantee that will further instill confidence and ensure your investment is protected long term.

Simba Supportiveness

Simba have multiple mattresses in their range, however all offer roughly the same level of supportiveness coming in at a medium firm tension. The comfort that you derive from a mattress will generally come from the top layer that sits somewhat detached from the support layer. The support layer is what contours and fights against your body to give you pressure relief. Depending on how you sleep or how much you weigh are both factors in determining suitability of tension. With the medium firm support of the Simba lineup we find them most suitable for back sleepers and those of average or heavier build. That said, due to the inclusivity that Simba has aimed to achieve through its prototypes and extensive testing, we do have plenty of reports of side sleepers and those who are lighter getting maximum comfort out of the lineup.

Simba Durability

People are increasingly expecting more from their mattresses with more comfort and more support on offer than ever before. It’s actually a really great time to buy a new mattress as companies new and old are changing the way they do business and produce mattresses with improvements and savings along the way. The same has become true for durability and while the average lifespan of a mattress before being replaced currently lies at around 7 years, the Simba goes above and beyond with a guarantee covering a full 10 years. The result of mattresses lasting longer is the cost of sleep actually decreases relative to cost and time meaning products like Simba may be cheaper in the long run due to that enhanced and increased durability.

Simba Best Offers

We've managed to find the following top deals from across the web on Simba mattresses.

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

We've managed to find the following top deals from across the web on Emma mattresses.

Simba Most Useful Customer Reviews

5 Verified Buyer

When I saw online I must of read it so many times as I didn't want to get wrong.When it came it I aired it out and put my bedding.As soon I got in bed I felt it was very comfortable not hard , my back pain had gone within a few minutes even if I sit up and rest my legs I can be on my mattress 24 hours but before u couldn't I could get up.In my mattress I can read lie down , do my zoom meetings, training, work without having to keep moving as its stays the the same.

5 Verified Buyer

Didn't know where to start choosing a new (well overdue) mattress, heard a lot about Simba so we gave it a go. Best night sleep ever, my wife does get restless and it's either improved or I'm not noticing her moving about.The support is fantastic and it's comfortable too, firmish feel but you still sink into it.Best decision we have made in a long time, happy to recommend.

5 Verified Buyer

OK - good service , delivered on time and old mattress taken away .The SIMBA is certainly acceptable I wont bother sending it back under their 100 night guarantee but something about it not quite to my liking. Maybe it needs to sit on a divan rather than an oak framed bed like mine.Anyway it's not causing me any sleepless nights , so Zzzzzzzzzzzzzz !

5 Verified Buyer

My wife has suffered with her back for years and has had operation to alleviate some of the pain. I bought her a foam mattress to give her more support but after two years of perseverance she was in agony every morning! Enter the new Simba mattress........no more morning blues and there's no stopping her now. Incredible product and worth every penny.

5 Verified Buyer

Can't fault my Simba mattress, getting the best nights sleep I can ever remember, supports me from head to toe, my lower back is feeling fantastic, a problem area for me.The mattress is rolled which is really convenient in this pandemic. The mattress is very well made and really comfy too.Will recommend to everyone.

Emma Most Useful Customer Reviews

5 Verified Buyer

After purchase and having a nightmare with a different boxed mattress from a very well-known brand, I was really sceptical about all the positive reviews for this but really wanted to see if they were all the same.
I need not have feared. This is simply brilliant.
Excellent delivery from 2 John Lewis drivers who both wore masks and asked me to keep my lounge door closed. They called to say they were on their way so I had everything ready.
Yes the mattress needed airing for a few hours and what u found was that if you remove the top cover this helps the foam breathe. I washed the cover twice straight after each other and left the mattress overght with the window wide open in the bedroom.
The results were that within a few days the smell had completely gone and nothing was lingering. Yes put your nose to it and you could still smell bits but nothing like the other I had which smelt toxic.
The comfort is fantastic. If you sit on it you sink, especially perched on the edge but once laid flat on it your body is well supported with no bottom sag in the middle that I had from the previous one.
A few months in and I have to say this is the best mattress I have ever had. No dips, easy to change due to handles close to the 4 corners and very light.
The zipped top is great for removing and washing if needed.
John Lewis you have restored my faith in boxed mattresses after a terrible experience with another brand.
Stick with this one and you wont go wrong.
I use 2 firm down pillows with it and due to the softness of the mattress they have eased more giving a medium to firm response. With my previous mattress these pillows were far too hard so you may need to play with some pillows as they will feel different.

5 Verified Buyer

I am soooooo glad that I bought this just before the Black Friday when it came back into stock. This bed is so comfortable! I have never had a memory foam mattress, only a mattress with springs. It sound strange but I cant believe how quiet it is! When my boyfriend moves around, I cant hear or feel anything! The mattress is currently on the floor as my new bed frame has not arrived yet and its still very comfortable. Its not too firm. I would definitely say its medium. I am thinking about getting the firm topper which is free. But will decide once frame arrives. The mattress is a lot lighter than my previous mattress which makes changing the sheet easier. And the delivery service was excellent. I received a text message with my 4 hour time slot. And it arrived exactly at the beginning of the slot. I was running late and the driver called me and waited for me. He even took it up two flights of steep stairs. All the Way to my flat. There is a slight chemical smell. Its been two weeks and sometimes I do get a hint of it under the sheets. But I wouldnt say its terrible or very noticeable. And would probably disappear faster if I aired the mattress out a bit. There are only two downsides for me. Number one, the handles on the side arent very strong. Number two, I never want to get out of bed in the morning, so Im nearly late for work every day!

5 Verified Buyer

We had been waiting to get a new mattress from before lockdown, but wanted to go to the storeroom of a well known manufacturer but hadnt found the time. After some research and reading reviews decided to take a chance on this mattress rather than just keep waiting for said showroom to re-open, and are we glad we did. This mattress is wonderfully comfortable and a fraction of the price we were considering spending on the other mattress. With the price, the option to return if not happy and the 10 year guarantee you really cannot go wrong with this mattress. It is also considerably lighter than the one we were considering - a consideration as you get older, particularly in these strange times when you might only get something delivered to the door. My wife is sensitive to temperature at night and we have slept (or tried to sleep) on mattresses that seem to generate heat, and this was a concern with a mattress that included memory foam, but there has been no issue from that perspective. Others have commented on the smell of the mattress, but having left the mattress to "settle" and air for 24 hours, we didnt find this to be an issue. All in all delighted with this purchase and would recommend to others - so much so that we bought a second for the guest bedroom.

5 Verified Buyer

I was a little dubious at the beginning about this product because of reviews online and had to think before I purchased it but after a week I decided to just buy it as it comes with a sleep trial so its risk free (200 night trial)
The mattress is top quality, was surprised at how easy it is to unpack and get ready on the bed. After about 3-4 hours it was in its full size and ready to sleep. The best thing to do is leave the window opened so room is well ventilated as it has a new sort of smell at the beginning, I would say this lasts about 48 hours but can be longer.
The easiest way to allow this mattress to expand is to remove the top cover and let it breathe (tip that Emma gave me when I emailed them). The first time I used it I felt so weird sleeping on it (in a good way), it was so comfortable! It just goes to show how bad an old mattress is. I find it a little soft for me however you can receive a comfort layer (request these and Emma will send it free of charge) which can improve it and make it firmer and also add 14 days to the trial!
Has it made a difference to my sleep? Yes!
Would I recommend it? Yes!
Would I buy another? Yes!
Do I want to get out of bed in the morning? No

5 Verified Buyer

This is a fantastic mattress and extremely comfortable. Having bought a different out of the box mattress that seems to be on the TV all the time, I was really apprehensive about getting another as the first one was great for the first few months but then sagged in the middle and the springs became faulty. John Lewis were brilliant however and refunded me.
So onto this one - delivery was fantastic as always and contactless as I stayed downstairs.
The mattress is easy to turn around due to the 4 handles - 2 on each side which is a bonus. The quality is outstanding and the top cover is easy to remove and wash.
There was a slight smell for a couple of weeks but I regularly removed the cover to air the foam for a few hours and washed the cover so it smelt of my washing powder. This has now completely gone.
The firmness did take a while to get used to. I had a cheap firm mattress from a famous swedish store so this felt soft but after a few nights sleep, this wasnt an issue. I now sleep soundly.
Really pleased with this and with the 200 day trial and no quibble return - I feel very assured that this could finally be the one for me.
Highly recommended.