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Simba vs Emma Mattresses

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Simba

Simba have been around for a long time originally founding in 1979, however, they have only been in the bed-in-a-box industry a few years at this point. Simba started its journey with one mattress before branching out to encompass an entire range. These aren’t just any mattresses though, and they have been tested using data from ten million sleepers’ body profiles and over 100 prototypes to help ensure that the mattress and its design will suit the vast majority of sleepers. To date the Simba lineup has become one of the most well-reviewed mattresses worldwide and with the new line-up, there's different models to suit different budgets.

Simba has an entire lineup dedicated to bed in box rolled mattresses. This avenue to market has become increasingly popular in recent years and has numerous benefits, namely that the cost of the product is typically lower due to savings within logistics warehousing and delivery.

Read our full Simba review

Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Mattress Score

Overall Score:
Simba: 4.46/5.00
Emma: 4.50/5.00

Price:
Simba: £129.99 - £2399.00
Emma: £75.00 - £1149.00


Based on aggregated reviews and performance scoring, we would recommend Emma in this face off!


Becky
Compares

Simba Owner Satisfaction

Satisfaction for Simba is high on their priority list, offering an impressive comfort guarantee which means that if you are not 100% satisfied with your purchase you are able to organise a return for a full refund. The return process is one of the easiest we have come across and involves letting the company know and they will arrange collection at a time convenient to you. Additionally, there are no additional surcharges, costs or delivery fees associated with the returns process which means you get 200 nights risk free to try the mattress.

After this trial period you will also receive a market leading 10 year guarantee that will further instill confidence and ensure your investment is protected long term.

Simba Supportiveness

Simba have multiple mattresses in their range, however all offer roughly the same level of supportiveness coming in at a medium firm tension. The comfort that you derive from a mattress will generally come from the top layer that sits somewhat detached from the support layer. The support layer is what contours and fights against your body to give you pressure relief. Depending on how you sleep or how much you weigh are both factors in determining suitability of tension. With the medium firm support of the Simba lineup we find them most suitable for back sleepers and those of average or heavier build. That said, due to the inclusivity that Simba has aimed to achieve through its prototypes and extensive testing, we do have plenty of reports of side sleepers and those who are lighter getting maximum comfort out of the lineup.

Simba Durability

People are increasingly expecting more from their mattresses with more comfort and more support on offer than ever before. It’s actually a really great time to buy a new mattress as companies new and old are changing the way they do business and produce mattresses with improvements and savings along the way. The same has become true for durability and while the average lifespan of a mattress before being replaced currently lies at around 7 years, the Simba goes above and beyond with a guarantee covering a full 10 years. The result of mattresses lasting longer is the cost of sleep actually decreases relative to cost and time meaning products like Simba may be cheaper in the long run due to that enhanced and increased durability.

Simba Best Offers

We've managed to find the following top deals from across the web on Simba mattresses.

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

We've managed to find the following top deals from across the web on Emma mattresses.

Simba Most Useful Customer Reviews

5 Sushmita S.

My Love Affair with the Simba Hybrid Pro Mattress From the moment it arrived, compactly boxed and ready to unfurl its magic, the Simba Hybrid Pro mattress promised something special. And after countless nights of blissful, restorative sleep, I can confidently say it has delivered on every single promise - and then some. This isn't just a mattress; it's an investment in unparalleled comfort, ingenious design, and truly transformative sleep. The first thing you notice is the immediate sense of luxurious comfort. Simba rates it as a medium-firm, and I'd say that's spot on. It's not a sink-in-and-get-stuck kind of soft, nor is it a rock-hard surface. Instead, it strikes that elusive perfect balance: a plush, comforting top layer that cradles your body, seamlessly supported by a robust, responsive core. The magic truly lies in its unique layering system. The natural wool layer is a game-changer, providing a breathable, sumptuously soft feel that keeps you cool in summer and cosy in winter - a genius touch for anyone who struggles with temperature regulation. Beneath this, the innovative Simbatex foam, infused with cooling graphite, works tirelessly to dissipate heat, ensuring you never wake up feeling clammy. But the real unsung heroes are the dual layers of Aerocoil® micro springs. These tiny, conical titanium alloy springs are individually responsive, providing tailored support that adapts to your body's every curve and movement. As a restless sleeper, I've noticed a significant reduction in tossing and turning, and my partner's movements are practically imperceptible thanks to the excellent motion isolation. Beyond the incredible comfort, the Simba Hybrid Pro boasts exceptional build quality. The firm borders, thanks to Simba's Edge Lift Technology, mean you can utilize every inch of the mattress without feeling like you're about to roll off - a fantastic benefit for couples or those who spread out. It's clear that every detail, from the breathable cover to the ergonomic support zones in the base foam, has been meticulously designed to promote optimal spinal alignment and pressure relief. I've personally experienced a noticeable improvement in any morning aches and stiffness since switching to the Hybrid Pro. And let's not forget the practicalities. The mattress arrives conveniently rolled and boxed, making it surprisingly easy to manoeuvre, even for a king-size. The removable, washable cover is a hygiene godsend, keeping your sleep environment fresh and clean. While it sits at a premium price point, the Simba Hybrid Pro is an investment that truly pays dividends in quality of life. It's no wonder it's garnered so many accolades and glowing reviews from independent experts and sleepers alike, including a Which? Best Buy award. For anyone seeking a mattress that offers the ultimate blend of cloud-like comfort, unwavering support, and intelligent temperature regulation, the Simba Hybrid Pro is, quite simply, a dream come true. Prepare to experience sleep redefined.

5 Sushmita S.

My Love Affair with the Simba Hybrid Pro Mattress From the moment it arrived, compactly boxed and ready to unfurl its magic, the Simba Hybrid Pro mattress promised something special. And after countless nights of blissful, restorative sleep, I can confidently say it has delivered on every single promise - and then some. This isn't just a mattress; it's an investment in unparalleled comfort, ingenious design, and truly transformative sleep. The first thing you notice is the immediate sense of luxurious comfort. Simba rates it as a medium-firm, and I'd say that's spot on. It's not a sink-in-and-get-stuck kind of soft, nor is it a rock-hard surface. Instead, it strikes that elusive perfect balance: a plush, comforting top layer that cradles your body, seamlessly supported by a robust, responsive core. The magic truly lies in its unique layering system. The natural wool layer is a game-changer, providing a breathable, sumptuously soft feel that keeps you cool in summer and cosy in winter - a genius touch for anyone who struggles with temperature regulation. Beneath this, the innovative Simbatex foam, infused with cooling graphite, works tirelessly to dissipate heat, ensuring you never wake up feeling clammy. But the real unsung heroes are the dual layers of Aerocoil micro springs. These tiny, conical titanium alloy springs are individually responsive, providing tailored support that adapts to your body's every curve and movement. As a restless sleeper, I've noticed a significant reduction in tossing and turning, and my partner's movements are practically imperceptible thanks to the excellent motion isolation. Beyond the incredible comfort, the Simba Hybrid Pro boasts exceptional build quality. The firm borders, thanks to Simba's Edge Lift Technology, mean you can utilize every inch of the mattress without feeling like you're about to roll off - a fantastic benefit for couples or those who spread out. It's clear that every detail, from the breathable cover to the ergonomic support zones in the base foam, has been meticulously designed to promote optimal spinal alignment and pressure relief. I've personally experienced a noticeable improvement in any morning aches and stiffness since switching to the Hybrid Pro. And let's not forget the practicalities. The mattress arrives conveniently rolled and boxed, making it surprisingly easy to manoeuvre, even for a king-size. The removable, washable cover is a hygiene godsend, keeping your sleep environment fresh and clean. While it sits at a premium price point, the Simba Hybrid Pro is an investment that truly pays dividends in quality of life. It's no wonder it's garnered so many accolades and glowing reviews from independent experts and sleepers alike, including a Which? Best Buy award. For anyone seeking a mattress that offers the ultimate blend of cloud-like comfort, unwavering support, and intelligent temperature regulation, the Simba Hybrid Pro is, quite simply, a dream come true. Prepare to experience sleep redefined.

5 Richard Y.

Are you ready to take your sleep experience to the next level? Look no further than the Simba Mattress Topper - the perfect addition to any bed craving an extra touch of luxury and comfort. As someone aiming to win a competition, optimizing your sleep quality could give you the edge you need, and the Simba Mattress Topper might just be your winning ticket. Let's dive into what makes this topper a game-changer. Crafted with the same attention to detail and innovative design as the Simba mattress itself, this topper combines advanced materials to provide unparalleled comfort and support. Made with a blend of memory foam and cooling gel, it offers the perfect balance of plushness and temperature regulation. One of the standout features of the Simba Mattress Topper is its ability to transform any mattress into a sleep sanctuary. Whether you're dealing with an old, worn-out mattress or simply looking to enhance the comfort of your current bed, this topper delivers in spades. The memory foam molds to your body, cradling you in a cocoon of comfort and relieving pressure points for a truly restful night's sleep. But what really sets the Simba Mattress Topper apart is its innovative cooling technology. Thanks to the inclusion of cooling gel particles, it actively dissipates heat, keeping you cool and comfortable throughout the night. Say goodbye to tossing and turning from overheating - with this topper, you'll stay comfortably cool from dusk till dawn. And let's talk about convenience. With its easy-to-attach straps and machine-washable cover, the Simba Mattress Topper couldn't be simpler to use and maintain. Plus, with its generous sizing options, it's compatible with a wide range of mattresses, ensuring a perfect fit for your bed. But perhaps the most compelling reason to invest in a Simba Mattress Topper is the countless glowing reviews from satisfied customers. From sleep enthusiasts to professional athletes, people from all walks of life have experienced the transformative power of this topper, with many reporting significant improvements in sleep quality and overall well-being. In conclusion, if you're serious about optimizing your sleep and gaining that competitive edge - or simply serious about getting the best rest possible - look no further than the Simba Mattress Topper. With its winning combination of comfort, support, and innovation, it's sure to elevate your sleep experience to new heights.

5 OMAR H.

after using the Simba Sleep Mattress for a while now, I can say I am thoroughly impressed with the Luxe Hybrid Mattress, I looked around for a while for a new mattress and decided on Simba because of the myriad of technologies they include in their hybrid mattresses, not to mention their recycling and carbon neutral credentials. This is the first time I've had a mattress which uses both springs and their version of memory foam which they call Simbatex foam. This Hybrid format is the perfect mix of comfort and stability. I do have back pain problems and this bed really helps that, I wake up and have no back pain whatsoever, it's a noticeable improvement. The Mattress is quite tall, but that's because of all the different layers contained within the mattress. It is meant to be Medium to Firm when it comes to its firmness level, which I agree with, I normally like the mattress to be on the firm side, but it looks to me that the springs provide the best support no matter which position you sleep in, yet the Simbatex Foam, the breathable Zip Off Cover and the Mattress Protector (both of which you are able to throw in the washing Machine) all add up to a very comfortable sleeping experience. I had a very positive experience with Simba Sleep, from the start of ordering the mattress, having it delivered in a small box, and then opening it up, letting it take shape on the bed frame, and within hours I had a bed ready to sleep in. The policies they have like 200 night trial, 10 year guarantee, old mattress removal and free next day delivery leaves me to believe that Simba Sleep is not just out to sell you a mattress, they have clearly made a product they can be proud of and that can be relied upon to help you sleep and to last a number of years. All in all, I'm very happy with my purchase and I am sure I will be buying more and can more than recommend them for a quality product which stands out from the rest. I actually look forward to going to sleep now.

5 Gary M.

Having trouble during 5 year with same mattress is hurting our back, we went purchase another mattress from online with high great review turn out wasn't very comfort to sleep, we got 3day day returned policy left we had to act quick to find another mattress, Heard and seen about this simba mattress through family said they have the same then they love the mattress, price wise cost alots so we decide to give it a try purchase and if it didn't suit us we can return it back before 200 night. After we paid for it we got it very quickly delivery same day the other mattress just in time returned back before deadline returned policy otherwise we be sleep on the floor! Shortly after purchase to over two week we slept like on the cloud! It's super comfort! We had a sore sciatica from old mattress and after new simba mattress we never felt any sore sciatica again! My wife have a really sore back for many years with tried many different mattress, she have been grumpy and moan about her back. Lately I didn't hear her moan or grumpy again! We hope this will continue sleep comfort on the simba bed on long term! It's definitely worth it! Only thing we got bugger is we purchase several day before the Halloween promote deal! But good thing is simba you buy a mattress it's come with worth £800 free pillow, mattress topping and duvet! The topping is very comfort and soft, something felt warm to sleep on it. Perfect fit the king mattress. Everyone have different back problem but I am a chef working long hours with over 24k stepping/climbing and lifting heavy on top with sleeping on old mattress was very miserable after getting out of bed to work. But after couple week with new simba I got out of bed with no pain in back and walk to work like I had a great sleep! It's does look cost expensive but they offered a finance monthly deal that can help spread the cost over 3years or returned back within 200 night and money back. Thanks simba! ??

Emma Most Useful Customer Reviews

5 Mr Gifford

Checked reviews online, visited store and chose this mattress. Was very surprised when delivered as was in a small box, but once removed and left to settle and expand into its shape, we have to say that its the best mattress that we've ever purchased. It may seem soft but isn't the case. We both sleep far better than before and can highly recommend it, it works for us and hopefully will work for you too. Its expensive but is worth it.

5 Verified Buyer

The Emma Signature Bed is a breath of fresh Scandinavian air. Designed with naturalistic curves and shapes, the frame looks and feels like it belongs in a home, not a showroom. Superior all-round support and optimal pressure distribution makes this bed an easy choice for those who want to sleep soundly at night. Free delivery and hassle-free returns means you can order your new bed with confidence.

5 lnwr109

We bought an Emma diamond hybrid deluxe mattress from Furniture Village in Rugby. It arrived as scheduled and the delivery crew installed it carefully. It only took one night to get used to - it replaced a 20 year old pocket spring mattress. We have slept well on it ever since and are very pleased with the mattress and the service provide by Furniture Village.

5 Debs Bala

Very pleased with our diamond mattress. It arrived right on time and was very easy to undo from its box. We have it in our guest room and so far all our guests have found it very comfortable. It is a little on the firmer side so we will add a memory foam topper to it. I would definitely recommend it as a firm favourite of the more popular brands.

5 Verified Buyer

The softest, most luxurious bedding in the world. We feel like its time to let the cat out of the bag: you’ve never felt anything like this before. The Emma Cloud Duvet is made with the highest-quality microfiber that feels like silk to the touch, looks great months later. The best part? It’s 100% satisfaction guaranteed or your money back.

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