Mattress Online is one of the UK’s largest independant mattress retailers who is eyeing expansion as a key requirement for moving the business forward as the firm sees turnover leap to £37.5m in the later stages of the pandemic.
The result of the above sees staff at Rotherham based retailer expand to 70 with a further 6 new hires across the company in positions ranging from forecast planning to graphic design and content.
It doesn’t stop there for the online retailer though, with further strides being made into bricks and mortar, with 10 stores on the horizon to aid expansion efforts.
Steve Adams, CEO for Mattress Online spoke of how there have been huge shifts within the industry, both caused by the pandemic but also the larger picture surrounding buying behaviour. Mr Adams goes further reflecting on Black Friday as one example, previously a day of the year that you marked in the calendar, then a weekend, then a week and now, the full month.
This behaviour, combined with up to 30 percent more people spending time at home rather than going out, creates new opportunities for retailers willing to reform key parts of their long standing strategy and one that Mattress Online is keen to undertake.
As part of this growth strategy Mattress Online have also recently updated their own branding, seeing the first major shake up in their brand and imagery in close to a decade.
We feature Mattress Online fairly extensively through Want Mattress and have been fortunate enough to have the opportunity to take a closer look at some of their product offering. For further insight, check out the range of products here
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