Sleepmasters is the brand chosen by Bensons for Beds to represent the vast majority of their bed frame market. The styles offered by Sleepmasters come in a range of materials including wood, metal and fabric, all of which come with fairly decent reviews in terms of feedback related to built quality and value. First established a few years ago now, the Sleepmasters brand has become a pivotal part of the Bensons for Beds advertising campaigns, aiming to pivot away from mattresses and into the bed frame and bedroom furniture segments as a means of cross-sell. The craftsmanship of all sleepmasters products continues to impress, with strong hard wearing materials like oak being used in plentiful quantities to create some truly stunning bed frames that will suit any house and almost any budget. We found pricing for Sleepmasters bed frames to be around average in terms of what customers would expect to pay, so while this brand does not target the lower end market in its entirety , the quality to price ratio is something to be appreciated. In this instance, it’s worth paying a little bit extra and getting yourself an expertly crafted oak bed frame by Sleepmasters.