logo
12 years mattress industry experience
the mattress quiz helps you find the right mattress for you
  • Home
  • Mattresses
    • All Mattresses
    • By Type
      • Orthopaedic mattresses
      • Memory foam mattresses
      • Pocket spring mattresses
      • Bed in a box mattresses
      • Gel mattresses
      • Latex mattresses
      • Traditional spring mattresses
      • Split tension mattresses
      • Hybrid mattresses
      • Natural mattresses
      • Sleep trial mattresses
    • By Tension
      • Soft
      • Soft medium
      • Medium
      • Medium firm
      • Firm
    • By Sleep Position
      • Stomach sleeper mattresses
      • Side sleeper mattresses
      • Back sleeper mattresses
    • By Age Range
      • Cot mattresses (For Babies)
      • Toddler mattresses (3+)
      • Childrens mattresses (5+)
      • Teenager mattresses (13+)
      • Adult mattresses (18+)
      • Elderly mattresses (65+)
    • By Pain Area
      • For Back Pain
      • For Neck Pain
      • For Shoulder Pain
      • For Hip Pain
      • For Joint Pain
    • By Suitability
      • For Sex
      • For Couples (Movement)
      • For Hotels (Source 5,7)
      • For Allergy Suffers
      • For Students
      • For Arthritis
      • For Hypermobility
      • For Fibromyalgia
      • For Light Sleepers
      • For Menopause
      • For Osteoporosis
      • For Pressure Sores
      • For Pregnancy
      • For Sciatica
      • For Kyphosis
      • Top Rated Mattresses
    • By Temperature
      • For Cold Sleepers
      • For Hot Sleepers
      • For Night Sweats
    • By Weight
      • For Heavy People
      • For Lightweight People
  • Bed Frames
    • All Bed Frames
    • By Type
      • Wooden Bed Frames
      • Metal Bed Frames
      • Fabric Bed Frames
      • Leather Bed Frames
      • Ottoman Bed Frames
      • Bunk Bed Frames
      • Sofa Beds
      • Toddler Beds
      • Kids Beds
      • Storage Beds
      • Folding Beds
      • Adjustable Beds
      • TV Beds
      • Air Beds
      • Divan Beds
    • By Style
      • Low Footend
      • High Footend
      • Scroll Sleigh Style
      • Winged Style
    • By Colour
      • Black Bed Frames
      • Grey Bed Frames
      • White Bed Frames
      • Nickel Bed Frames
      • Brass Bed Frames
      • Chrome Bed Frames
      • Brown Bed Frames
      • Pink Bed Frames
      • Blue Bed Frames
      • Green Bed Frames
  • Headboards
    • All Headboards
    • By Type
      • Fabric Headboards
      • Wood Headboards
      • Metal Headboards
      • Leather Headboards
  • Bedding
    • All Bedding
    • By Type
      • Pillows
      • Mattress Protectors
      • Duvets
      • Duvet Covers
      • Sheets
      • Mattress Topper
    • Pillows By Suitability
      • For Side Sleepers
      • For Back Sleepers
  • Furniture
    • All Furniture
    • By Type
      • Wardrobe
      • Mirrors
      • Tables
      • Bedside Chests
  • Brands
  • Contact
  • Mattres Quiz
  • Sleep Advice
  • Comparison
  • Mattresses
      • By Type
      • Orthopaedic mattresses
      • Memory foam mattresses
      • Pocket spring mattresses
      • Bed in a box mattresses
      • Gel mattresses
      • Latex mattresses
      • Traditional spring mattresses
      • Split tension mattresses
      • Hybrid mattresses
      • Natural mattresses
      • Sleep trial mattresses
      • By Tension
      • Soft
      • Soft medium
      • Medium
      • Medium firm
      • Firm
      • By Sleeping Position
      • Stomach sleeper mattresses
      • Side sleeper mattresses
      • Back sleeper mattresses
      • By Age Range
      • Cot mattresses (For Babies)
      • Toddler mattresses (3+)
      • Childrens mattresses (5+)
      • Teenager mattresses (13+)
      • Adult mattresses (18+)
      • Elderly mattresses (65+)
      • By Pain Area
      • For Back Pain
      • For Neck Pain
      • For Shoulder Pain
      • For Hip Pain
      • For Joint Pain
      • By Suitability
      • For Sex
      • For Couples (Movement)
      • For Hotels (Source 5,7)
      • For Allergy Suffers
      • For Students
      • For Arthritis
      • For Hypermobility
      • For Fibromyalgia
      • For Light Sleepers
      • For Menopause
      • For Osteoporosis
      • For Pressure Sores
      • For Pregnancy
      • For Sciatica
      • For Kyphosis
      • Top Rated Mattresses
      • View All Mattresses
      • By Temperature
      • For Cold Sleepers
      • For Hot Sleepers
      • For Night Sweats
      • By Bed Type
      • For Adjustable Bed
      • For Pull Out Bed
      • For Guest Bed
      • For Bunk Beds
      • By Weight
      • For Heavy People
      • For Lightweight People
      • bensons for beds 50 percent saving inlink
  • Beds
      • By Type
      • Ottoman Bed Frames
      • Bunk Bed Frames
      • Sofa Beds
      • Toddler Beds
      • Kids Beds
      • Storage Beds
      • Folding Beds
      • Adjustable Beds
      • TV Beds
      • Air Beds
      • Divan Beds
      • By Colour
      • Black Bed Frames
      • Grey Bed Frames
      • White Bed Frames
      • Nickel Bed Frames
      • Brass Bed Frames
      • Chrome Bed Frames
      • Brown Bed Frames
      • Pink Bed Frames
      • Blue Bed Frames
      • Green Bed Frames
      • View All Colours
      • By Material
      • Wooden Bed Frames
      • Metal Bed Frames
      • Fabric Bed Frames
      • Leather Bed Frames
      • By Style
      • Low Footend
      • High Footend
      • Scroll Sleigh Style
      • Winged Style
      • View All Bed Frames
      • end and side lift ottomans
      • happy beds sale
  • Headboards
      • fabric headboards
      • wood headboards
      • metal headboards
      • leather headboards
    View All Headboards
  • Bedding
      • By Type
      • Pillows
      • Mattress Protectors
      • Duvets
      • Duvet Covers
      • Sheets
      • Mattress Topper
      • View All Bedding
      • Pillows By Suitability
      • For Side Sleepers
      • For Back Sleepers
  • Furniture
      • By Type
      • Wardrobe
      • Mirrors
      • Tables
      • Bedside Chests
  • Brands
      • Bed Butler
      • Birlea
      • Breasley
      • Casper
      • Coolflex
      • Country Living
      • Dormeo
      • Doze
      • Dreamland Beds
      • Dunlopillo
      • Elle Decoration
      • Emma
      • Ergomotion
      • Eve
      • Flaxby
      • Gainsborough Beds
      • H Living
      • Harrison Spinks
      • Horizon
      • House Beautiful
      • Hyde & Sleep
      • Hyder Beds
      • Hypnia
      • Hypnos
      • iGel
      • Jay-Be
      • jaybe
      • Julian Bowen
      • Komfi
      • Layezee made by Silentnight
      • Little Big Dreams
      • Luna
      • Mammoth
      • Millbrook Beds
      • Mlily
      • Myers
      • Nectar
      • Novo
      • Protect-A-Bed
      • Relaxsan
      • Relyon
      • Rest Assured
      • Romantica
      • Salus
      • Sealy
      • Shire Beds
      • Silentnight
      • Simba
      • Simmons
      • Simply Bensons
      • Sleepeezee
      • Sleepmasters
      • Sleepmotion
      • SleepSoul
      • Slumberland
      • Snooze
      • Spring King
      • Sprungland
      • Staples
      • Stompa
      • Studio by Silentnight
      • Sweet Dreams
      • TEMPUR
      • The Dream Team
      • The Dreams Workshop
      • TheraPur
      • Tuft & Springs
      • Vogue
      • WIEMANN
      • William Night
      • By Retailer
      • Dreams
      • Bensons for Beds
      • Mattress Online
      • Happy Beds
      • Mattress Next Day
  • Comparison
  • Sleep Advice
  • Mattress Quiz
Home > Happy Beds bridge the in-store experience gap online and delight customers
Happy Beds bridge the in-store experience gap online and delight customers

Happy Beds bridge the in-store experience gap online and delight customers

Updated: 2021-11-28

Author: Becky


Today we’re going to be talking about an increasingly well-known company in the mattress and bedding space, Happy Beds. For those unaware, Happy Beds appeared on the map from nowhere in around 2016 and with it came a new shopping experience. Aimed at competing with the online retailers at the time primarily made up of a middle ground of Mattress Online, Mattressman and Mattress Next Day, there was room for another contender. Enter Happy Beds. So who exactly are they?

happy beds logo
Happy Beds Discounts
Mattress and Bed Retailer Of The Month
Mattress and Bed Retailer Of The Month Show Less
Get Offer

Happy Beds are one of the fastest growing bed and mattress retailers in the UK, bringing dedicated and exceptional customer service alongside quality and bespoke product offerings they have been able to build up an impressive consumer confidence in such a short space of time. To date Happy Beds have amassed over 3000 5 star reviews on Trustpilot, let’s delve into what they are doing differently.

firmness ratings

The in-store experience online

One of the biggest challenges that face consumers when buying a mattress relates to suitability. In-store it’s less of a concern, you can lay on mattresses within the store and make a choice that your body agrees with, But how do you solve this with an online only company like Happy Beds? The answer is in their Firmness Wizard.

When choosing a mattress one of the core decisions that need to be made surrounding a consumers purchase is around tension. The tension of a mattress will determine suitability around body type and since everyone has differing body types the challenge comes in recommendations.

happy beds logo
Happy Beds Discounts
Mattress and Bed Retailer Of The Month
Mattress and Bed Retailer Of The Month Show Less
Get Offer

The firmness wizard is quite simple in it’s design asking you one primary question, your weight. Answer correctly and the rating system springs to live, adjusting the firmness of the selected mattress to reflect how it will feel for you personally. This is huge because despite it’s simple design, it completely changes the game over other online mattress retailers.

It makes sense, too. Think about it. Let’s say you are 15 stone and looking to buy a mattress. Experience tells me you are likely to find the right degree of comfort and support in a slightly firmer mattress, perhaps a medium firm. But how do you shop for that when every mattress from every retailer across the web is defined differently. The wizard gives you an accurate idea of how firm the mattress will feel relative to your body type.

It works, too. Look at the reviews from Trustpilot and it’s clear that the vast majority of customers are able to choose suitable mattresses the first time. What does that mean for Happy Beds? Well they get less unhappy customers, less returns, less logistical issues. All of these allow them to work with tighter margins ensuring they can pass bigger savings onto the consumer. The result is that Happy Beds mattress line up is both cheaper and results in happier customers. It’s a fantastic achievement on what has traditionally been a stagnant industry.

happy beds logo
Happy Beds Discounts
Mattress and Bed Retailer Of The Month
Mattress and Bed Retailer Of The Month Show Less
Get Offer

picture of Becky
Written By Becky Reeve
Certified Sleep Coach
I love all things sleep and have a decade of experience in the sleep industry. I spend most of my time contributing to many articles, research pieces and reviews for both WantMattress and third parties. Linkedin

Latest Guides

The Ultimate Guide to Cuddling Positions: A Deep Dive into the Art of Intimacy

The Ultimate Guide to Cuddling Positions: A Deep Dive into the Art of Intimacy

  • 2023-09-10
What’s a Sleep Paralysis Demon? Unveiling the Mystery of the Nighttime Intruder

What’s a Sleep Paralysis Demon? Unveiling the Mystery of the Nighttime Intruder

  • 2023-09-10
How Much Deep Sleep Do You Need? A Comprehensive Analysis

How Much Deep Sleep Do You Need? A Comprehensive Analysis

  • 2023-09-09
Will a Sleep Sack Help My Baby Sleep Through the Night? A Comprehensive Guide

Will a Sleep Sack Help My Baby Sleep Through the Night? A Comprehensive Guide

  • 2023-09-09
How Sleep Changes Over Your Life: A Comprehensive Exploration

How Sleep Changes Over Your Life: A Comprehensive Exploration

  • 2023-09-09
How Parents Sleep: Unveiling the Realities and Solutions for a Restful Night

How Parents Sleep: Unveiling the Realities and Solutions for a Restful Night

  • 2023-09-09
How To Secure A Restful Night’s Sleep During Pregnancy: A Comprehensive Guide

How To Secure A Restful Night’s Sleep During Pregnancy: A Comprehensive Guide

  • 2023-09-09
How to Get Urine Out of a Mattress When Dry: A Comprehensive Guide

How to Get Urine Out of a Mattress When Dry: A Comprehensive Guide

  • 2023-05-12
Are Mattresses Recyclable? A Comprehensive Guide

Are Mattresses Recyclable? A Comprehensive Guide

  • 2023-05-12
Bed Frame Lifespan: Top Tips for Knowing When It’s Time to Invest in a New One

Bed Frame Lifespan: Top Tips for Knowing When It’s Time to Invest in a New One

  • 2023-04-19
What Are the Benefits of Reading in Bed?

What Are the Benefits of Reading in Bed?

  • 2022-12-17
How a Sleep Diary Can Help You Uncover the Secret to Better Sleep

How a Sleep Diary Can Help You Uncover the Secret to Better Sleep

  • 2022-12-16
What Is Box Breathing and How Does It Help You Get to Sleep?

What Is Box Breathing and How Does It Help You Get to Sleep?

  • 2022-12-15
Tips That Work When You Have Trouble Sleeping

Tips That Work When You Have Trouble Sleeping

  • 2022-12-11
What Exactly Is REM Sleep?

What Exactly Is REM Sleep?

  • 2022-12-08
How To Sleep Warm In Colder Months

How To Sleep Warm In Colder Months

  • 2022-12-08
Expert Tips To Help With SAD (Seasonal Affective Disorder)

Expert Tips To Help With SAD (Seasonal Affective Disorder)

  • 2022-12-08
Say Goodbye to Snoring – 7 Tips to Help You Stop Snoring Now!

Say Goodbye to Snoring – 7 Tips to Help You Stop Snoring Now!

  • 2022-12-08
Keep Nightmares at Bay: 5 Tips for a Peaceful Night’s Sleep After Scary Movies!

Keep Nightmares at Bay: 5 Tips for a Peaceful Night’s Sleep After Scary Movies!

  • 2022-12-08
Why You Should Avoid Sharing Beds With Your Pets

Why You Should Avoid Sharing Beds With Your Pets

  • 2022-12-08
How Acid Reflux at Night Can Affect Your Sleep

How Acid Reflux at Night Can Affect Your Sleep

  • 2022-12-08
Get Rid Of Junk Sleep Forever: How To Overcome It For Good!

Get Rid Of Junk Sleep Forever: How To Overcome It For Good!

  • 2022-12-08
Is It Dangerous To Sleep With A Blocked Nose?

Is It Dangerous To Sleep With A Blocked Nose?

  • 2022-12-08
Say Goodbye to Bed Bugs with an Anti-Allergy Mattress!

Say Goodbye to Bed Bugs with an Anti-Allergy Mattress!

  • 2022-12-08
How to Keep Mattress from Sliding?

How to Keep Mattress from Sliding?

  • 2022-12-08
How To Safely Sleeping with a Ruptured Eardrum

How To Safely Sleeping with a Ruptured Eardrum

  • 2022-12-08
How To Sleep When You Have Intercostal Muscle Strain?

How To Sleep When You Have Intercostal Muscle Strain?

  • 2022-09-18
How Long Do Mattresses Last? Why You Should Replace Your Mattress Every 7 Years

How Long Do Mattresses Last? Why You Should Replace Your Mattress Every 7 Years

  • 2022-09-02
How Often You Really Need to Wash Your Sheets and Other Bedding

How Often You Really Need to Wash Your Sheets and Other Bedding

  • 2022-07-08
How Your Body Uses Calories While You Sleep

How Your Body Uses Calories While You Sleep

  • 2022-07-08
Why Do Teens Need To Sleep So Much?

Why Do Teens Need To Sleep So Much?

  • 2022-06-10
Things You May Not Know About Nutrition and Sleep

Things You May Not Know About Nutrition and Sleep

  • 2022-05-15
MattressNextDay rebrands and looks to a more environmental future

MattressNextDay rebrands and looks to a more environmental future

  • 2022-05-07
How Screen Time Affects Children’s Sleep

How Screen Time Affects Children’s Sleep

  • 2022-05-07
What To Do When You Can’t Sleep

What To Do When You Can’t Sleep

  • 2022-05-03
How to Sleep Well When You’re Travelling Across Time Zones

How to Sleep Well When You’re Travelling Across Time Zones

  • 2022-04-08
Everything You Need to Know About Sleep Talking

Everything You Need to Know About Sleep Talking

  • 2022-04-08
What Is Infradian Rhythm, and How Does It Affect Sleep?

What Is Infradian Rhythm, and How Does It Affect Sleep?

  • 2022-04-06
How to Choose a Mattress 2022: Tips and Questions You Need To Ask Yourself

How to Choose a Mattress 2022: Tips and Questions You Need To Ask Yourself

  • 2022-04-06
Mattress Online creates additional roles as expansion skyrockets

Mattress Online creates additional roles as expansion skyrockets

  • 2022-02-05
Bensons for Beds returns to profit as it plans 35 new stores in 2022

Bensons for Beds returns to profit as it plans 35 new stores in 2022

  • 2022-01-25
Introduction to Beds course returns with the National Bed Federation

Introduction to Beds course returns with the National Bed Federation

  • 2022-01-24
COVID-19 Severity May Be Increased for those with Sleep Apnea

COVID-19 Severity May Be Increased for those with Sleep Apnea

  • 2022-01-09
Best Garden Furniture 2021: Top 3 Outdoor Lounge and Dining Sets

Best Garden Furniture 2021: Top 3 Outdoor Lounge and Dining Sets

  • 2021-11-28
Happy Beds bridge the in-store experience gap online and delight customers

Happy Beds bridge the in-store experience gap online and delight customers

  • 2021-11-28
Sleep Better With The Tranquility Mattress Range From Chiltern Oak Furniture

Sleep Better With The Tranquility Mattress Range From Chiltern Oak Furniture

  • 2021-11-28
The Complete Mattress Buying Guide

The Complete Mattress Buying Guide

  • 2021-05-02
Ultimate Pocket Sprung Mattress Buying Guide 2021

Ultimate Pocket Sprung Mattress Buying Guide 2021

  • 2021-11-28
3 Things You Need To Know About Mattress Fillings,  (Read Before Purchase).

3 Things You Need To Know About Mattress Fillings, (Read Before Purchase).

  • 2021-11-28
Silentnight saved by HIG Europe buy-out

Silentnight saved by HIG Europe buy-out

  • 2021-08-23

Top Mattresses Reviews → View All

Emma Original Mattress
Emma Original Mattress
4.7/5
7 Reviews
Emma
£449.00
Panda Hybrid Bamboo Mattress
Panda Hybrid Bamboo Mattress
4.6/5
8 Reviews
Panda
£950.00
Relyon Latex Memory Plus 2000 Pocket Mattress
Relyon Latex Memory Plus 2000 Pocket Mattress
5.0/5
4 Reviews
Slumberland
£879.95
Sealy Bronte Posturepedic Mattress
Sealy Bronte Posturepedic Mattress
4.4/5
4 Reviews
Sealy
£1699.99
Silentnight Clovelly 800 Pocket Memory Mattress
Silentnight Clovelly 800 Pocket Memory Mattress
5.0/5
1 Reviews
Silentnight
£319.00
Hypnia Essential Hybrid Mattress
Hypnia Essential Hybrid Mattress
4.4/5
10 Reviews
Hypnia
£299.00
Sealy PostureLux Wilton Mattress
Sealy PostureLux Wilton Mattress
4.8/5
114 Reviews
Sealy
£899.00
Silentnight Sleep Vitality Vibrance Mattress
Silentnight Sleep Vitality Vibrance Mattress
4.1/5
16 Reviews
Silentnight
£1299.99
Country Living Dallington Mattress
Country Living Dallington Mattress
5.0/5
3 Reviews
Country Living
£1999.00
Millbrook Wool Luxury 4000 Pocket Mattress
Millbrook Wool Luxury 4000 Pocket Mattress
5.0/5
433 Reviews
Millbrook Beds
£499.95
Sleepeezee Sophia Combination Mattress
Sleepeezee Sophia Combination Mattress
4.8/5
611 Reviews
Sleepeezee
£1199.00
Silentnight Backcare Extra Firm Mattress
Silentnight Backcare Extra Firm Mattress
4.7/5
66 Reviews
Silentnight
£999.98
  • Mattresses By Tension >
  • Soft|
  • Soft Medium|
  • Medium|
  • Medium Firm|
  • Firm
  • Popular Searches >
  • Orthopaedic Mattresses|
  • Best Mattress For Joint Pain|
  • Recommended Products

featured mobile
The information and other content provided in this blog, or in any linked materials, are not intended and should not be construed as medical advice, nor is the information a substitute for professional medical expertise or treatment.

  • Affiliate Disclaimer |
  • Cookie Policy|
  • Contact Us|
  • About Us|
  • How we test
Copyright © 2023 WantMattress.com. All Rights Reserved
This website uses cookies. We use cookies to ensure that we give you the best experience on our website | Cookie Policy