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Emma vs Doze Mattresses

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Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Doze

Doze mattresses are fairly new to the industry, first appearing within the Dreams retailers lineup in 2019. The Doze brand focuses toward bed-in-a-box offerings that are typically foam based and have a great cost to value proposition thanks to the savings offered through logistical advantages that a boxed product affords. Price points aren’t the only thing that stands out with Doze however, since they are sold exclusively through Dreams you receive some of the best-in-industry customer service. A select few of the Doze lineup feature a hybrid support layer which offers great pocket spring support combined with comfort and body contouring of memory foam comfort layers and reflex foam support layers.

Read our full Doze review

Mattress Score

Overall Score:
Emma: 4.50/5.00
Doze: 4.58/5.00

Price:
Emma: £75.00 - £1149.00
Doze: £ - £


Based on aggregated reviews and performance scoring, we would recommend Doze in this face off!


Becky
Compares

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

We've managed to find the following top deals from across the web on Emma mattresses.

Doze Owner Satisfaction

Satisfaction within the Doze brand is really strong, with a satisfaction score of 4.12/5.00 at time of writing. Owners particularly enjoy the supreme levels of comfort offered from the memory foam, with people finding that they are not getting too warm while they sleep, something that can often occur with foam. Thanks to breathable covers and the hybrid support layer there is enough breathability to prevent moisture build up and ensure a great night's sleep.

Owners were also satisfied with the back support offered on the vast majority of the lineup, with medium and firm support layers doing much of the body contouring necessary to ensure adequate tension.

Doze Supportiveness

Doze has great levels of support due to the hybrid pocket springs. These hybrid springs are smaller in depth than traditional pocket springs due to their need to be compacted as part of the “bed in a box” market model that Doze undertakes. The smaller springs do not result in less support however, as the springs are paired with a traditional foam support base of medium to firm tension that combined together offer a great deal of support and body contouring.

Doze Durability

Most of the Doze lineup has soft touch knitted covers as a feature. This type of cover works well in providing a decent amount of hard-wearing protection that will do well to maximise durability. Feedback from users suggests that there are no major complaints surrounding expected lifespan and while the Doze lineup is still fairly new, the rolled mattress market has long proven itself as being able to rival the lifespan of traditional mattresses. With this in mind, and with the average mattress lasting 7 years, we have no concerns as to the performance and durability of the current lineup.

Doze Best Offers

We've managed to find the following top deals from across the web on Doze mattresses.

Emma Most Useful Customer Reviews

5 Mr Gifford

Checked reviews online, visited store and chose this mattress. Was very surprised when delivered as was in a small box, but once removed and left to settle and expand into its shape, we have to say that its the best mattress that we've ever purchased. It may seem soft but isn't the case. We both sleep far better than before and can highly recommend it, it works for us and hopefully will work for you too. Its expensive but is worth it.

5 Verified Buyer

The Emma Signature Bed is a breath of fresh Scandinavian air. Designed with naturalistic curves and shapes, the frame looks and feels like it belongs in a home, not a showroom. Superior all-round support and optimal pressure distribution makes this bed an easy choice for those who want to sleep soundly at night. Free delivery and hassle-free returns means you can order your new bed with confidence.

5 lnwr109

We bought an Emma diamond hybrid deluxe mattress from Furniture Village in Rugby. It arrived as scheduled and the delivery crew installed it carefully. It only took one night to get used to - it replaced a 20 year old pocket spring mattress. We have slept well on it ever since and are very pleased with the mattress and the service provide by Furniture Village.

5 Debs Bala

Very pleased with our diamond mattress. It arrived right on time and was very easy to undo from its box. We have it in our guest room and so far all our guests have found it very comfortable. It is a little on the firmer side so we will add a memory foam topper to it. I would definitely recommend it as a firm favourite of the more popular brands.

5 Verified Buyer

The softest, most luxurious bedding in the world. We feel like its time to let the cat out of the bag: you’ve never felt anything like this before. The Emma Cloud Duvet is made with the highest-quality microfiber that feels like silk to the touch, looks great months later. The best part? It’s 100% satisfaction guaranteed or your money back.

Doze Most Useful Customer Reviews

5 Diva20

Let me begin by saying I had an amazing mattress purchased from dreams back in 2005. However that was some serious good quality as it lasted 14 years!! I only found out in 2018 that one had to replace their mattress every 8 years, so I really passed that time limit. I put all my faith in dreams after having failed from another website online where I just had to send it back and opt for this dreams one having tested it out at the shop with their new innovated technology system. But I now had no mattress It was a long wait of 5 weeks (seemed long when you don't have a matrress, but is standard delivery times), and I had to remind myself this was my situaton when I first bought my mattress. I took it back to basics, deciding not to have the hump, as so many don't even have a roof over their heads so lets be humble now..My previous mattress was all fine, until recently for 5 months straight, I had a sore waist, physio referral but nothing was working, and I never have pain for that long. My lower waist pains usually last a couple of weeks if that. I started to get scared and all I wanted to do was help to relieve the problem. I have been a full time carer to my son for many years which has clearly taken a strain on my body as he needs 24/7 care where a lot of manual handling is involved, which was now taking its toll on me. I begun to wake up really stiff, and so sore, that chucking out my old mattress before this one from dreams arrived, was the correct thing to do. I slept on my leather sofa(where the home rule is "do not!" But i broke the rule lol) . It was comfy! But still didn't feel quite right, so I tried the floor, and lo and behold, after sleeping on the floor for a couple of weeks, waist pain gone! One of my son's nurses many years ago did suggest, but I never took her on. Funny what desperate measures can do to you, lol. Then arrived the bed January 2020. It didn't feel as lush as in the shop initially, so I started googling like mad, and soon enough learnt that was normal and to give it time for your body to adjust, especially if you were sleeping on the wrong mattress for a number of years anyways! Day 1 pins and needles. But day 2 and three, now on week 2 and a bit, PERFECTION! I'm now screw face when it's time to get up in the morning because i donlt wanna get out! It's that cosy omggg!! It's like an outer body experience lol. Worth every penny. I did a lot of research when looking for a mattress. I wanted pocket sprung, but learnt that wasn't for me anymore. The one I had which lasted 15 years was pocket sprung but my body had obviously changed within the 14 years of having my old mattress, as up until that point I would still rate it and still hold onto it f i could as condition was still perfect. I was sad to see it go. Then I got an orphopeadic medium firm one online and worst decision, YUK! sent back! But by then I got rid of mines, hence being mattressless LOL! It was worth the wait. I was estatic when learnt I could get pocket sprung, which I longed for, but with memory foam as well, best of both worlds, 2 in 1! The memory foam would help my waist. I can confidently say that my physio, ridding the old mattress, and getting one to accommodate my needs has rid my back pain immediately. No more waking up stiff! No more sore waist. Just a heavenly nights sleep! I wouldn't expect anything less from dreams, and i will go to them again and again. They will see me again in the next 10 years! HA! Thank you dreams!

5 Musavir

I had an outstanding experience at the Dreams store in Ilford, all thanks to Ms. Ayesha. From the moment I walked in, she was welcoming and attentive, ensuring I felt comfortable and well-informed. Ms. Ayesha’s extensive knowledge about mattresses and beds was impressive, and she patiently answered all my questions, helping me choose the perfect products for my needs. What truly set her apart was her introduction to the Comfort Exchange program. Ms. Ayesha explained this unique offering in detail, giving me confidence in my purchase by assuring me of the possibility to exchange the mattress if it didn’t meet my expectations. This thoughtful service is a testament to her dedication to customer satisfaction. Ms. Ayesha went above and beyond to provide exceptional service. Her friendly demeanor, professionalism, and genuine care for customers make her an invaluable asset to the Dreams Ilford team. I can’t recommend her highly enough. If you’re looking for top-notch service and quality products, be sure to visit this branch and ask for Ms. Ayesha!

5 Verified Buyer

Grove D Ottoman Blue Therapur Acti Resp Mattress Me and my partner are obsessed with our new bed and mattress. After years of waking up every morning with back pain, we reached out to Dreams to advise us on which mattress would suit us best. I love that we had an opportunity at the store to use and experience some new tech sleep matching and use it never expected such life changing results too. The mattress is deliciously comfortable and yet reassuringly supportive. With my previous mattress I always felt I was lying in the wrong position, but now I get a great night sleep whether I’m lying on my side or back, and I no longer need a stack of pillows to support my spine. My partner find it too exactly to what he needed for his upper part of his back. I can’t put a price on that. Highly recommend! Yeah it might be more expensive but definitely worth it to have a great sleep !

5 (Locker)

Having had the same mattress for the past seven years , which was already at least fourteen years old when I received it . It looked and felt like it needed replacing. Dreams is a company that I had heard of and I thought give them a try, why not. I am so glad I did, not only was the sales experience excellent beyond my expectations, the delivery when it came was spot on time. If I was to have any complaints (which I do not),it would be the time it took to arrive, but that was my fault, for picking a very busy time of year. As for the product,words can not describe how good it is. Since delivery I have had collectively the best nights sleep I have had in years. I would most definitely recommend Dreams to any of my friends should they ask for quality of both service and product not to mention the after sales service, which I think is excellent.

5 Sashaed

I have a frequent bedwettee and so decided to take out the dreams insurance for the lifetime of the mattress due to the washable zipped cover coming off and afraid that the zip would break well before the end of the life of the mattress. This waterproof mattress protector came FREE when taking out the insurance cover. This mattress protector has been put into "use" within the first week of receiving our mattress and we are really pleased with firstly the fit, it is slightly larger than the mattress for depth, but it doesnt move during the night and is cold to touch which for a child with autism and a growing child also increases their confidence at bedtime. Washed at 40 degrees on a standard cycle and tumble dried on a half heat cycle as I needed it back on the bed the same day and it was raining outside. Can not fault the quality so far.

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