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Emma vs Doze Mattresses

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Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Doze

Doze mattresses are fairly new to the industry, first appearing within the Dreams retailers lineup in 2019. The Doze brand focuses toward bed-in-a-box offerings that are typically foam based and have a great cost to value proposition thanks to the savings offered through logistical advantages that a boxed product affords. Price points aren’t the only thing that stands out with Doze however, since they are sold exclusively through Dreams you receive some of the best-in-industry customer service. A select few of the Doze lineup feature a hybrid support layer which offers great pocket spring support combined with comfort and body contouring of memory foam comfort layers and reflex foam support layers.

Read our full Doze review

Mattress Score

Overall Score:
Emma: 4.89/5.00
Doze: 4.12/5.00

Customer Satisfaction:
Emma: 4.89/5.00
Doze: 4.12/5.00

Price:
Emma: £449.00 - £799.00
Doze: £9.00 - £299.00


Based on aggregated reviews and performance scoring, we would recommend Emma in this face off!


Becky
Compares

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

We've managed to find the following top deals from across the web on Emma mattresses.

Doze Owner Satisfaction

Satisfaction within the Doze brand is really strong, with a satisfaction score of 4.12/5.00 at time of writing. Owners particularly enjoy the supreme levels of comfort offered from the memory foam, with people finding that they are not getting too warm while they sleep, something that can often occur with foam. Thanks to breathable covers and the hybrid support layer there is enough breathability to prevent moisture build up and ensure a great night's sleep.

Owners were also satisfied with the back support offered on the vast majority of the lineup, with medium and firm support layers doing much of the body contouring necessary to ensure adequate tension.

Doze Supportiveness

Doze has great levels of support due to the hybrid pocket springs. These hybrid springs are smaller in depth than traditional pocket springs due to their need to be compacted as part of the “bed in a box” market model that Doze undertakes. The smaller springs do not result in less support however, as the springs are paired with a traditional foam support base of medium to firm tension that combined together offer a great deal of support and body contouring.

Doze Durability

Most of the Doze lineup has soft touch knitted covers as a feature. This type of cover works well in providing a decent amount of hard-wearing protection that will do well to maximise durability. Feedback from users suggests that there are no major complaints surrounding expected lifespan and while the Doze lineup is still fairly new, the rolled mattress market has long proven itself as being able to rival the lifespan of traditional mattresses. With this in mind, and with the average mattress lasting 7 years, we have no concerns as to the performance and durability of the current lineup.

Doze Best Offers

We've managed to find the following top deals from across the web on Doze mattresses.

Emma Most Useful Customer Reviews

5 Verified Buyer

After purchase and having a nightmare with a different boxed mattress from a very well-known brand, I was really sceptical about all the positive reviews for this but really wanted to see if they were all the same.
I need not have feared. This is simply brilliant.
Excellent delivery from 2 John Lewis drivers who both wore masks and asked me to keep my lounge door closed. They called to say they were on their way so I had everything ready.
Yes the mattress needed airing for a few hours and what u found was that if you remove the top cover this helps the foam breathe. I washed the cover twice straight after each other and left the mattress overght with the window wide open in the bedroom.
The results were that within a few days the smell had completely gone and nothing was lingering. Yes put your nose to it and you could still smell bits but nothing like the other I had which smelt toxic.
The comfort is fantastic. If you sit on it you sink, especially perched on the edge but once laid flat on it your body is well supported with no bottom sag in the middle that I had from the previous one.
A few months in and I have to say this is the best mattress I have ever had. No dips, easy to change due to handles close to the 4 corners and very light.
The zipped top is great for removing and washing if needed.
John Lewis you have restored my faith in boxed mattresses after a terrible experience with another brand.
Stick with this one and you wont go wrong.
I use 2 firm down pillows with it and due to the softness of the mattress they have eased more giving a medium to firm response. With my previous mattress these pillows were far too hard so you may need to play with some pillows as they will feel different.

5 Verified Buyer

I am soooooo glad that I bought this just before the Black Friday when it came back into stock. This bed is so comfortable! I have never had a memory foam mattress, only a mattress with springs. It sound strange but I cant believe how quiet it is! When my boyfriend moves around, I cant hear or feel anything! The mattress is currently on the floor as my new bed frame has not arrived yet and its still very comfortable. Its not too firm. I would definitely say its medium. I am thinking about getting the firm topper which is free. But will decide once frame arrives. The mattress is a lot lighter than my previous mattress which makes changing the sheet easier. And the delivery service was excellent. I received a text message with my 4 hour time slot. And it arrived exactly at the beginning of the slot. I was running late and the driver called me and waited for me. He even took it up two flights of steep stairs. All the Way to my flat. There is a slight chemical smell. Its been two weeks and sometimes I do get a hint of it under the sheets. But I wouldnt say its terrible or very noticeable. And would probably disappear faster if I aired the mattress out a bit. There are only two downsides for me. Number one, the handles on the side arent very strong. Number two, I never want to get out of bed in the morning, so Im nearly late for work every day!

5 Verified Buyer

We had been waiting to get a new mattress from before lockdown, but wanted to go to the storeroom of a well known manufacturer but hadnt found the time. After some research and reading reviews decided to take a chance on this mattress rather than just keep waiting for said showroom to re-open, and are we glad we did. This mattress is wonderfully comfortable and a fraction of the price we were considering spending on the other mattress. With the price, the option to return if not happy and the 10 year guarantee you really cannot go wrong with this mattress. It is also considerably lighter than the one we were considering - a consideration as you get older, particularly in these strange times when you might only get something delivered to the door. My wife is sensitive to temperature at night and we have slept (or tried to sleep) on mattresses that seem to generate heat, and this was a concern with a mattress that included memory foam, but there has been no issue from that perspective. Others have commented on the smell of the mattress, but having left the mattress to "settle" and air for 24 hours, we didnt find this to be an issue. All in all delighted with this purchase and would recommend to others - so much so that we bought a second for the guest bedroom.

5 Verified Buyer

I was a little dubious at the beginning about this product because of reviews online and had to think before I purchased it but after a week I decided to just buy it as it comes with a sleep trial so its risk free (200 night trial)
The mattress is top quality, was surprised at how easy it is to unpack and get ready on the bed. After about 3-4 hours it was in its full size and ready to sleep. The best thing to do is leave the window opened so room is well ventilated as it has a new sort of smell at the beginning, I would say this lasts about 48 hours but can be longer.
The easiest way to allow this mattress to expand is to remove the top cover and let it breathe (tip that Emma gave me when I emailed them). The first time I used it I felt so weird sleeping on it (in a good way), it was so comfortable! It just goes to show how bad an old mattress is. I find it a little soft for me however you can receive a comfort layer (request these and Emma will send it free of charge) which can improve it and make it firmer and also add 14 days to the trial!
Has it made a difference to my sleep? Yes!
Would I recommend it? Yes!
Would I buy another? Yes!
Do I want to get out of bed in the morning? No

5 Verified Buyer

This is a fantastic mattress and extremely comfortable. Having bought a different out of the box mattress that seems to be on the TV all the time, I was really apprehensive about getting another as the first one was great for the first few months but then sagged in the middle and the springs became faulty. John Lewis were brilliant however and refunded me.
So onto this one - delivery was fantastic as always and contactless as I stayed downstairs.
The mattress is easy to turn around due to the 4 handles - 2 on each side which is a bonus. The quality is outstanding and the top cover is easy to remove and wash.
There was a slight smell for a couple of weeks but I regularly removed the cover to air the foam for a few hours and washed the cover so it smelt of my washing powder. This has now completely gone.
The firmness did take a while to get used to. I had a cheap firm mattress from a famous swedish store so this felt soft but after a few nights sleep, this wasnt an issue. I now sleep soundly.
Really pleased with this and with the 200 day trial and no quibble return - I feel very assured that this could finally be the one for me.
Highly recommended.

Doze Most Useful Customer Reviews

5 Diva20

Let me begin by saying I had an amazing mattress purchased from dreams back in 2005. However that was some serious good quality as it lasted 14 years!! I only found out in 2018 that one had to replace their mattress every 8 years, so I really passed that time limit. I put all my faith in dreams after having failed from another website online where I just had to send it back and opt for this dreams one having tested it out at the shop with their new innovated technology system. But I now had no mattress It was a long wait of 5 weeks (seemed long when you don't have a matrress, but is standard delivery times), and I had to remind myself this was my situaton when I first bought my mattress. I took it back to basics, deciding not to have the hump, as so many don't even have a roof over their heads so lets be humble now..My previous mattress was all fine, until recently for 5 months straight, I had a sore waist, physio referral but nothing was working, and I never have pain for that long. My lower waist pains usually last a couple of weeks if that. I started to get scared and all I wanted to do was help to relieve the problem. I have been a full time carer to my son for many years which has clearly taken a strain on my body as he needs 24/7 care where a lot of manual handling is involved, which was now taking its toll on me. I begun to wake up really stiff, and so sore, that chucking out my old mattress before this one from dreams arrived, was the correct thing to do. I slept on my leather sofa(where the home rule is "do not!" But i broke the rule lol) . It was comfy! But still didn't feel quite right, so I tried the floor, and lo and behold, after sleeping on the floor for a couple of weeks, waist pain gone! One of my son's nurses many years ago did suggest, but I never took her on. Funny what desperate measures can do to you, lol. Then arrived the bed January 2020. It didn't feel as lush as in the shop initially, so I started googling like mad, and soon enough learnt that was normal and to give it time for your body to adjust, especially if you were sleeping on the wrong mattress for a number of years anyways! Day 1 pins and needles. But day 2 and three, now on week 2 and a bit, PERFECTION! I'm now screw face when it's time to get up in the morning because i donlt wanna get out! It's that cosy omggg!! It's like an outer body experience lol. Worth every penny. I did a lot of research when looking for a mattress. I wanted pocket sprung, but learnt that wasn't for me anymore. The one I had which lasted 15 years was pocket sprung but my body had obviously changed within the 14 years of having my old mattress, as up until that point I would still rate it and still hold onto it f i could as condition was still perfect. I was sad to see it go. Then I got an orphopeadic medium firm one online and worst decision, YUK! sent back! But by then I got rid of mines, hence being mattressless LOL! It was worth the wait. I was estatic when learnt I could get pocket sprung, which I longed for, but with memory foam as well, best of both worlds, 2 in 1! The memory foam would help my waist. I can confidently say that my physio, ridding the old mattress, and getting one to accommodate my needs has rid my back pain immediately. No more waking up stiff! No more sore waist. Just a heavenly nights sleep! I wouldn't expect anything less from dreams, and i will go to them again and again. They will see me again in the next 10 years! HA! Thank you dreams!

5 Short Sean

If you're looking for a low-profile medium-firmness pocket-sprung mattress, this is definitely one of your best choices as it offers the best price:comfortability for its type. It is more expensive on average, however, a personal anecdote of mine is to never skimp when purchasing a mattress; here you are not paying too much, and not too little. Even though times are far from normal at the moment thanks to COVID, I would still recommend going in-store and trying out the Sleepmatch machine so you can shop based on your own recommended preferences--as I did--because what is comfortable for you, and for myself, is purely subjective. However, as mentioned above, if it is a medium-firmness pocket-sprung mattress you know you are looking for, this is the one I recommend; after trying out all of the recommended mattresses in store, this one in particular left an impression far above the others I had tried prior, including in other retailers. As for my decision of it being low-profile... I live on the shorter side of life and while my bed frame itself is low to the floor, the mattress itself stops at around my kneecaps meaning I do not need to abseil out of bed, I can also sit on the edge of the bed with my feet comfortably on the floor.

5 CandN

My partner and I bought this mattress in king size for our master bedroom last month and have been sleeping really well on it ever since. We are both on the heavier side so really needed a mattress that was firm enough that we didn't sink in to the middle but still soft enough to be comfortable - this mattress is the perfect balance! I always worry with mattresses that have any kind of foam in them that I will get too hot but that's not a problem with this one. We tried the cooling gel mattresses too which felt lovely but were soooo much money and I'm not sure we could have justified that. One thing to note is that this mattress can't be flipped but it can be rotated. We've not noticed any sinking problems though so don't think this is an issue. We tried loads of other mattresses in Dreams and looked online at Emma, Casper, Eve etc. and most of them were a LOT more expensive. If you don't want to spend a fortune and just want a decent, comfy mattress that you can take home on the day (bonus = it comes rolled up so will fit in any normal car) then this one is ideal. I'm so glad we didn't spend £1,000-1,500 on one of the others that didn't feel much different!

5 Lolabear

I bought this mattress about a month ago and started using it 3 weeks ago. I got it in a sale and was slightly dubious because of the price - I thought it may be more basic than the expensive mattresses. However I couldn’t have been more wrong!! This mattress is literally a ‘dream’!! It’s very very comfy and both myself and my partner love it. I would say it’s of medium firmness; it’s not rock hard but you also don’t completely sink into it. I suffer with fibromyalgia and back & neck problems, and I have to say that this mattress has done wonders for my conditions. It has enough support for my back, as well as being firm enough not to sink completely into it which would cause my back problems to be worse. My partner has no problems and he still finds it very comfy. I would recommend this mattress highly and it is amazing value for money. If you are starting up in a new home like us as a younger couple and are a little strapped for cash - this is perfect. As a side note - the delivery was also fantastic, the drivers were ever so polite and took our mattress to the room of our choice (and took their shoes off without us even asking which was so polite of them).

5 DozeDreamsCustomer

The outside cotton cover is slightly noisy when moving around but this is normal for 'new' cotton percale and reduces as it softens with wear quite quickly (a few days of use or a wash in the washing machine). One of the main benefits of cotton percale when compared to the likes of jersey cotton, which boxer shorts are made from, is that cotton percale is less clingy to the skin making the duvet quilt much more breathable, warm and comfortable. The inside fibres are brilliant (very warm, light and evenly textured). Overall it is a very comfortable duvet quilt which I am very happy with. I am glad I purchased it and really enjoy the comfort of being in bed with it. I wear boxer shorts and sleep with the duvet quilt against my skin and wash the it in the washing machine. One of the main benefits of "Just Like Down" when compared to down is that down cannot usually be washed in an ordinary washing machine and is very difficult to dry due to down soaking up water and becoming very heavy. I really like being wrapped up in this duvet quilt.