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Hyde-And-Sleep vs Emma Mattresses

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Hyde-And-Sleep

Still fairly new to the mattress-industry, the Hyde and Sleep brand was the first real attempt from Dreams to get into the popular and saturated bed in a box segment, going head to head with the likes of Simba, Nectar and Otty. The main selling point of the brand is that they are able to offer a market leading sleep solution at a cheaper price than equivalent models in the existing Dreams lineup thanks to reduced logistical issues and reduced delivery costs. Having won multiple industry awards, the Hyde and Sleep range frequently tops charts in comfort and support.

Read our full Hyde-And-Sleep review

Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Mattress Score

Overall Score:
Hyde-And-Sleep: 4.57/5.00
Emma: 4.50/5.00

Price:
Hyde-And-Sleep: £299.00 - £950.00
Emma: £75.00 - £1149.00


Based on aggregated reviews and performance scoring, we would recommend Hyde-And-Sleep in this face off!


Becky
Compares

Hyde-And-Sleep Owner Satisfaction

Owner satisfaction within the lineup is good with thousands of reviews over the last few years against the multiple models available. The reviews make particular mention to the impressive levels of support given, with back pain and orthopaedic support being particularly important to customers. Others enjoyed the foam comfort layer and the softer upper with multiple comments from genuine customers who find them “Extremely comfortable. Has made a significant difference to the quality of sleep”.

Hyde-And-Sleep Supportiveness

When it comes to support, Hyde and Sleep have two different support structures, one in the hybrid variety which combines foam and micro springs, and another focussing on pure foam. The tension within these models tends to be firmer than what you get with other manufacturers, with firm to extra-firm being commonplace across the majority of the segment. Customers find the supportive nature of these models ideal for back pain relief with so many comments making mention of the fantastic back support offered.

Hyde-And-Sleep Durability

Durability and longevity are both areas that are key to good quality control. The guarantee offered on Hyde and Sleep mattresses comes in at a lower 1-year guarantee which is smaller than those of competing bed-in-a-box brands and is an area of concern for the brand. Fortunately long-term reviews suggest only minor quality control and settlement issues affecting a small number of customers which should give a reasonable amount of confidence for those that are set on a Hyde and Sleep.

Hyde-And-Sleep Best Offers

We've managed to find the following top deals from across the web on Hyde-And-Sleep mattresses.

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

We've managed to find the following top deals from across the web on Emma mattresses.

Hyde-And-Sleep Most Useful Customer Reviews

4 Nia.

Overall, very happy with the mattress. I selected it based on the advice from going on the bed in store that assesses your sleeping position. I think I’ve previously had medium mattresses and this one comes up as firm, but I find it soft and supportive. I’m used to a sprung base with foam topper, despite the description making me think this had some sort of micro spring set up it does seem to be essentially all foam. I’m a lot less aware of my husband moving around in his sleep so I guess the foam set up is working. Two small problems that I have with it - firstly it recommends you rotate on a weekly basis for the first three months but it’s really awkward to rotate. There are some handles but they’re underneath the mattress rather than on the side. It’s quite a dense mattress and pretty much a deadweight to try and rotate. The second irritation is that the sheet and mattress protector won’t stay in place. The texture of the mattress cover is particularly slippery and correctly sized fitted sheet keeps on shifting.

5 Jerins

looked around.. so many options.. all different prices. We saw this one.. the design was exactly what we were looking for and the price.. was a bit cheap to be honest.. I wondered if we were going to the end up with something flimsy and cheap.. we didn't! This bed is amazing.. the quality is top notch. Gorgeous thick headboard in luxurious fabric.. same on the bed base. The mattress is firm and comfy. No "rolling together" or anything. It is a thick mattress.. no buttons or springs to be felt. We love it. The only thing we did was get some anti slip Matt to put under the mattress to stop or slipping around. I'm a fidget.. that's the only reason why. Fabulous bed.. comfy and quality. I would recommend it to everyone. Lovely delivery guys as well brought it upstairs for us. Service with a smile. Professional. kept me informed of the delivery time as well. Thank you very much ????

4 Martin Glasgow

The mattress seemed firmer than the one tested in the store. I phoned customer services two days after I received the mattress to have this logged. I chose this mattress as I was experiencing joint pain when waking from sleep on my original mattress. I have to say I don’t experience joint pain in the morning now. How the mattress regulates heat I am unsure my wife experiences hot flushes at times and the cooling properties the mattress makes no difference. But no mattress can regulate for hot flushes for to menopause. The edges are firm and hold shape when getting in and out of bed. There is no roll together and the mattress memory foam returns to shape when out of bed. My previous mattress had visible indentations showing where my wife and I sleeped after only a few weeks of use. So I am impressed with this but will be looking out for this over the next few months.

4 JM2020

I initially loved this pillow. However, it does go very flat, very quickly. The cool side is amazing for those of us who are of a certain age and suffer the hot flushes in the night. The opposite side is lovely and soft but too warm for me. I love the way the pillow scrunches up under my neck. The only issue for me is that it does need to be constantly 'plumped' and does not keep its shape. I have reverted back to my Tempur Original pillow which is very comfortable but does not stay cool like this one. Note to the designers of this pillow "if this pillow can be made to keep its shape better it will be perfect". I have bought many many pillows trying to find ones that suit me best and this rates as 9/10 and would be 10/10 if it did not go flat. For those of you looking for a cool pillow - it is perfect.

4 Josh988

I am a front sleeper and was looking for a firm mattress. Previous mattresses that were not firm enough caused me lower back ache and a stiff spine every morning. This mattress, although classed as firm, did not prevent this back ache and stiff spine. I would class this mattress as medium and think it is more suited to side sleepers. Instead, I ended up switching to the Hyde & Sleep Original mattress which was also classed as firm, but the difference between the 2 is quite significant. The Hyde & Sleep Original mattress does prevent back ache and the stiff spine so I got there in the end! I remember when trying out the various mattresses in the Dreams shop, the Hyde & Sleep Deluxe Ice mattress, classed as medium, felt firmer than the Hybrid Ice mattress which is classed as firm.

Emma Most Useful Customer Reviews

5 Mr Gifford

Checked reviews online, visited store and chose this mattress. Was very surprised when delivered as was in a small box, but once removed and left to settle and expand into its shape, we have to say that its the best mattress that we've ever purchased. It may seem soft but isn't the case. We both sleep far better than before and can highly recommend it, it works for us and hopefully will work for you too. Its expensive but is worth it.

5 Verified Buyer

The Emma Signature Bed is a breath of fresh Scandinavian air. Designed with naturalistic curves and shapes, the frame looks and feels like it belongs in a home, not a showroom. Superior all-round support and optimal pressure distribution makes this bed an easy choice for those who want to sleep soundly at night. Free delivery and hassle-free returns means you can order your new bed with confidence.

5 lnwr109

We bought an Emma diamond hybrid deluxe mattress from Furniture Village in Rugby. It arrived as scheduled and the delivery crew installed it carefully. It only took one night to get used to - it replaced a 20 year old pocket spring mattress. We have slept well on it ever since and are very pleased with the mattress and the service provide by Furniture Village.

5 Debs Bala

Very pleased with our diamond mattress. It arrived right on time and was very easy to undo from its box. We have it in our guest room and so far all our guests have found it very comfortable. It is a little on the firmer side so we will add a memory foam topper to it. I would definitely recommend it as a firm favourite of the more popular brands.

5 Verified Buyer

The softest, most luxurious bedding in the world. We feel like its time to let the cat out of the bag: you’ve never felt anything like this before. The Emma Cloud Duvet is made with the highest-quality microfiber that feels like silk to the touch, looks great months later. The best part? It’s 100% satisfaction guaranteed or your money back.

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