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Hyde-And-Sleep vs Emma Mattresses

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Hyde-And-Sleep

Still fairly new to the mattress-industry, the Hyde and Sleep brand was the first real attempt from Dreams to get into the popular and saturated bed in a box segment, going head to head with the likes of Simba, Nectar and Otty. The main selling point of the brand is that they are able to offer a market leading sleep solution at a cheaper price than equivalent models in the existing Dreams lineup thanks to reduced logistical issues and reduced delivery costs. Having won multiple industry awards, the Hyde and Sleep range frequently tops charts in comfort and support.

Read our full Hyde-And-Sleep review

Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Mattress Score

Overall Score:
Hyde-And-Sleep: 4.61/5.00
Emma: 4.89/5.00

Customer Satisfaction:
Hyde-And-Sleep: 4.61/5.00
Emma: 4.89/5.00

Price:
Hyde-And-Sleep: £319.00 - £719.00
Emma: £409.95 - £799.00


Based on aggregated reviews and performance scoring, we would recommend Emma in this face off!


Becky
Compares

Hyde-And-Sleep Owner Satisfaction

Owner satisfaction within the lineup is good with thousands of reviews over the last few years against the multiple models available. The reviews make particular mention to the impressive levels of support given, with back pain and orthopaedic support being particularly important to customers. Others enjoyed the foam comfort layer and the softer upper with multiple comments from genuine customers who find them “Extremely comfortable. Has made a significant difference to the quality of sleep”.

Hyde-And-Sleep Supportiveness

When it comes to support, Hyde and Sleep have two different support structures, one in the hybrid variety which combines foam and micro springs, and another focussing on pure foam. The tension within these models tends to be firmer than what you get with other manufacturers, with firm to extra-firm being commonplace across the majority of the segment. Customers find the supportive nature of these models ideal for back pain relief with so many comments making mention of the fantastic back support offered.

Hyde-And-Sleep Durability

Durability and longevity are both areas that are key to good quality control. The guarantee offered on Hyde and Sleep mattresses comes in at a lower 1-year guarantee which is smaller than those of competing bed-in-a-box brands and is an area of concern for the brand. Fortunately long-term reviews suggest only minor quality control and settlement issues affecting a small number of customers which should give a reasonable amount of confidence for those that are set on a Hyde and Sleep.

Hyde-And-Sleep Best Offers

We've managed to find the following top deals from across the web on Hyde-And-Sleep mattresses.

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

We've managed to find the following top deals from across the web on Emma mattresses.

Hyde-And-Sleep Most Useful Customer Reviews

5 Jacob F

It's been over 6 months since I bought this mattress, and it absolutely changed my life, literally. For my whole life my sleeping quality was very bad, I used to sleep no more than 5-6 hours, I was waking up during the night, I've had a bad back, and was waking up tired every day. I changed my diet, I had a consultation with my GP - nothing helped. I just got used to it, and I thought that's just the way I do, tough. After moving home I decided to buy a new mattress (the one I had before seemed to be good), and I got this one from dreams. The first week or 10 days were weird. I didn't know if maybe I picked the wrong one, or maybe it's faulty, I just couldn't find the right position to sleep etc. But it must of been just my body adjusting to it I guess, because after around a week till now.. OMG. It is insane, it is the best thing I have ever purchased in my life. Literally every day when I wake up, I just can't get over how much I love it. My partner is the same, it's just unbelievable how well we sleep now. I do not wake up in the middle of the night even once, when before I did even 5 times. The quality of my sleep now is absolutely fantastic, I can easily sleep 8-10 hours now, and every morning I feel energised and happy. As much as we all missing going on holiday because of the pandemic, a part of me now is worried that wherever I go now, I will have to sleep on different mattress than mine, and it makes me just tiny bit anxious. I have recommended it to everyone I know and I can recommend it to you all. The mattress is classed as very firm, but you sleep like on the cloud. It adjusts to your body perfectly. We wanted to buy the super king, but the frame we liked was king size, and we were worried it may be to small, but it's absolutely not, even if one person is heavier, then it does not affect the other one, you have your kind of cloud around you and you just perfectly sink in. This is the longest review I ever made, but I felt like I have to, like I owe that to Dreams - thank you. I have never slept better than now.

5 Cholly17

Having had a medium/firm mattress for the last god-knows-how-many years, and both of us developing bad backs from it, we decided to shop for a new one. After much consideration, we settled on this mattress and WHAT A DIFFERENCE.l! It's much firmer than we're used to, so it did take a few nights to get properly accustomed to it but despite the "very firm" rating, it's very comfortable. I'm normally a very light and broken sleeper, due to how much my partner flops around during the night, how much the bed shakes because of that, and how much of a bad back I develop during the night, and I'm normally up and awake by 5am in a moderate amount of pain, but last night I finally managed a full 7 hours sleep and my lower back pain is almost gone! The memory foam quickly adjusts to a new sleeping position, and it's the perfect amount of softness to cushion you, and firmness to support you. Don't be put off by it being "extra firm", it's nothing like sleeping on hardwood flooring! Both myself and my partner are really tall (6ft and 6ft5), and we have a lot of excess lockdown weight so if anyone's on the larger side, I can fully vouch for this mattress if you're worried about that being a problem. This mattress also stands firm with my partner constantly flopping around during the night - I've barely noticed it these last few nights! One last thing, would be to talk about the design. As a hybrid, we really liked the springs and foam combination. I know springs aren't supportive enough for a larger person, and foam by itself for me is way too soft, but this bed is an absolute dream! The springs are underneath the foam and they're VERY supportive, and the foam is the perfect amount of cushion. An all-round brilliantly supportive mattress and we're super pleased with our purchase, and the service we received!

5 Juannowsleeps

I went into the Durham Dreams store to select a quality matress for my new built property. Once I told the store lady that my budget was around 700-1000 pounds for a matress, she took me to a section where they had the next generation memory foam mattresses. One matress was firm and the other one was very firm. I tried both and I felt that the firm matress was slightly soft to me. So I selected the very firm one. Mind you, I had been renting previously and all of the matresses that the landlords put in their houses were criminally bad and soft. My back would sink and hurt all the time and it was hard to get deep sleep. Unlike the terrible matresses that I had always slept in previously, these two memory foam matresses felt amazing. But I decided to go with the very firm one to counteract the horrors of sleeping in super soft matresses. The first two nights that I slept on my new very firm matress, I found it too stiff for my back. No surprise! I even thought that I made a wrong decision by picking the very firm option, when I should have selected the firm option. However, the company told me that you must try the matress for at least 30 days as your body adapts to the matress and viceversa. Indeed! Within 3-4 days I was sleeping like a KING! The matress no longer felt crazy firm. It just felt firm and insanely comfortable. Falling asleep became so much easier than ever before but the most amazing thing is that once you catch the deep sleep here, you are stuck in it. Before (when renting), I would wake up easily, and now I can constantly sleep deeply and feel very rested. To conclude, this matress has drastically improved my quality of life.

5 Ntei

I spent a long time choosing a mattress, insecure about quality and durability of so many. Have had this Hyde and Sleep Extra Firm Hybrid mattress for two weeks and love it. No chemical odour. It is very firm and has only softened very slightly (Hyde and Sleep Hybrid mattresses are available in a range of firmness, I chose the firmest). Have partially prolapsed discs in my lower spine and this mattress is so comfortable and supportive that I genuinely love lying on it. Both my backache and sleep have improved. It terms of temperature regulation, I find it just right; it holds enough warmth for me to not get chilly, but not enough to overheat (but I am not an overly hot person). It would be nice if it had handles, which it doesn't. Also wish that it wasn't made of plastic, but most mattresses are. Would be good to write another review in a years time to see how the mattress wears, but so far, would say that this is an excellent mattress. I have never paid this much for a mattress before, but on consideration, although I think it a bit expensive, it is much better quality than other mattresses that I have had and I would buy it again. I purchased the Bed Cover Primary Insurance as well, which covers any damage or fault with the mattress for eight years. Dreams have said, that all parts of their mattresses are recyclable, either via them when purchasing a new bed from them, or via the local Council recycling scheme.

5 PainfulKate

I am 37 and suffer with chronic pain conditions including a spinal injury, severe fibromyalgia throughout my body and arthritis in some parts. I knew I wanted a sprung mattress with memory foam, firm support and none of those uncomfortable buttons all over the top and had ordered 2 mattresses online that claimed to have the features I wanted but in real life they didn't do the job so I decided I needed to actually lie on a mattress before spending any money. The tester bed in Dreams Stafford gave a result which completely matched my own perceived requirements for comfort. This Hyde and Sleep Raspberry mattress was on the list of recommendations, within the price I deemed reasonable for my requirements given my disabilities and the inevitable extra time I have to spend in bed. After testing a few others I kept coming back to this one. I am delighted with my purchase, it took a few nights for my body to adjust, having slept on inadequate mattresses for over a year. My back stopped feeling tender in some places and the memory foam is noticeably quicker to return from the shape and weight of my body when I get out of bed. I love it, it is everything I had in my mind that I wanted, the additional guarantee and insurance offered in store was a no brainer. I can thoroughly recommend this mattress if you are looking for firm with no buttons, and especially if you are disabled due to pain in multiple regions of your body.

Emma Most Useful Customer Reviews

5 Verified Buyer

After purchase and having a nightmare with a different boxed mattress from a very well-known brand, I was really sceptical about all the positive reviews for this but really wanted to see if they were all the same.
I need not have feared. This is simply brilliant.
Excellent delivery from 2 John Lewis drivers who both wore masks and asked me to keep my lounge door closed. They called to say they were on their way so I had everything ready.
Yes the mattress needed airing for a few hours and what u found was that if you remove the top cover this helps the foam breathe. I washed the cover twice straight after each other and left the mattress overght with the window wide open in the bedroom.
The results were that within a few days the smell had completely gone and nothing was lingering. Yes put your nose to it and you could still smell bits but nothing like the other I had which smelt toxic.
The comfort is fantastic. If you sit on it you sink, especially perched on the edge but once laid flat on it your body is well supported with no bottom sag in the middle that I had from the previous one.
A few months in and I have to say this is the best mattress I have ever had. No dips, easy to change due to handles close to the 4 corners and very light.
The zipped top is great for removing and washing if needed.
John Lewis you have restored my faith in boxed mattresses after a terrible experience with another brand.
Stick with this one and you wont go wrong.
I use 2 firm down pillows with it and due to the softness of the mattress they have eased more giving a medium to firm response. With my previous mattress these pillows were far too hard so you may need to play with some pillows as they will feel different.

5 Verified Buyer

I am soooooo glad that I bought this just before the Black Friday when it came back into stock. This bed is so comfortable! I have never had a memory foam mattress, only a mattress with springs. It sound strange but I cant believe how quiet it is! When my boyfriend moves around, I cant hear or feel anything! The mattress is currently on the floor as my new bed frame has not arrived yet and its still very comfortable. Its not too firm. I would definitely say its medium. I am thinking about getting the firm topper which is free. But will decide once frame arrives. The mattress is a lot lighter than my previous mattress which makes changing the sheet easier. And the delivery service was excellent. I received a text message with my 4 hour time slot. And it arrived exactly at the beginning of the slot. I was running late and the driver called me and waited for me. He even took it up two flights of steep stairs. All the Way to my flat. There is a slight chemical smell. Its been two weeks and sometimes I do get a hint of it under the sheets. But I wouldnt say its terrible or very noticeable. And would probably disappear faster if I aired the mattress out a bit. There are only two downsides for me. Number one, the handles on the side arent very strong. Number two, I never want to get out of bed in the morning, so Im nearly late for work every day!

5 Verified Buyer

We had been waiting to get a new mattress from before lockdown, but wanted to go to the storeroom of a well known manufacturer but hadnt found the time. After some research and reading reviews decided to take a chance on this mattress rather than just keep waiting for said showroom to re-open, and are we glad we did. This mattress is wonderfully comfortable and a fraction of the price we were considering spending on the other mattress. With the price, the option to return if not happy and the 10 year guarantee you really cannot go wrong with this mattress. It is also considerably lighter than the one we were considering - a consideration as you get older, particularly in these strange times when you might only get something delivered to the door. My wife is sensitive to temperature at night and we have slept (or tried to sleep) on mattresses that seem to generate heat, and this was a concern with a mattress that included memory foam, but there has been no issue from that perspective. Others have commented on the smell of the mattress, but having left the mattress to "settle" and air for 24 hours, we didnt find this to be an issue. All in all delighted with this purchase and would recommend to others - so much so that we bought a second for the guest bedroom.

5 Verified Buyer

I was a little dubious at the beginning about this product because of reviews online and had to think before I purchased it but after a week I decided to just buy it as it comes with a sleep trial so its risk free (200 night trial)
The mattress is top quality, was surprised at how easy it is to unpack and get ready on the bed. After about 3-4 hours it was in its full size and ready to sleep. The best thing to do is leave the window opened so room is well ventilated as it has a new sort of smell at the beginning, I would say this lasts about 48 hours but can be longer.
The easiest way to allow this mattress to expand is to remove the top cover and let it breathe (tip that Emma gave me when I emailed them). The first time I used it I felt so weird sleeping on it (in a good way), it was so comfortable! It just goes to show how bad an old mattress is. I find it a little soft for me however you can receive a comfort layer (request these and Emma will send it free of charge) which can improve it and make it firmer and also add 14 days to the trial!
Has it made a difference to my sleep? Yes!
Would I recommend it? Yes!
Would I buy another? Yes!
Do I want to get out of bed in the morning? No

5 Verified Buyer

This is a fantastic mattress and extremely comfortable. Having bought a different out of the box mattress that seems to be on the TV all the time, I was really apprehensive about getting another as the first one was great for the first few months but then sagged in the middle and the springs became faulty. John Lewis were brilliant however and refunded me.
So onto this one - delivery was fantastic as always and contactless as I stayed downstairs.
The mattress is easy to turn around due to the 4 handles - 2 on each side which is a bonus. The quality is outstanding and the top cover is easy to remove and wash.
There was a slight smell for a couple of weeks but I regularly removed the cover to air the foam for a few hours and washed the cover so it smelt of my washing powder. This has now completely gone.
The firmness did take a while to get used to. I had a cheap firm mattress from a famous swedish store so this felt soft but after a few nights sleep, this wasnt an issue. I now sleep soundly.
Really pleased with this and with the 200 day trial and no quibble return - I feel very assured that this could finally be the one for me.
Highly recommended.