Product safety report
Product: Veverra SnugglePhant Sleeping Pillow (a grey sleep pillow shaped like an elephant. The product was marketed as a baby sleeping pillow and suitable for use for babies, toddlers and children)
Brand: Veverra
Dimensions: 35 cm (W) x 32 cm (L) x 15.4 cm (D)
Category: Childcare articles and children’s equipment: baby sleeping pillows
Country of origin: The Netherlands
PSD notification number: 2606-0323
Published on GOV.UK: 7 July 2026
The hazard
The product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS).
The product does not meet the requirements of the General Product Safety Regulations 2005.
From the official product safety notice on GOV.UK, published by the Office for Product Safety and Standards.
What happened
The notice records: “The product is no longer available for sale.” It goes on to say the product is no longer available from Veverra.
What to do
GOV.UK’s advice to owners: “We recommend owners stop using this product immediately. Contact the distributor you purchased from to request redress.” The full notice is on GOV.UK.
Why it matters for your bed or cot
The pillow measures 35 by 32 cm and 15.4 cm deep (about 6 in), which is a lot of padding next to a baby’s face. For an older child it is a cushion. For a baby under one it is the kind of item the OPSS alert says to keep out of the cot.
