Product safety report
Product: Elephant Shape Sleep Pillow sold via Wish (grey pillow shaped like an elephant)
Wish Listing Name: Animal Shape Breathable Baby Anti-head Shape Pillow
Model: B117-25
Category: Childcare articles and children’s equipment: baby sleeping pillows
Country of origin: China
PSD notification number: 2606-0131
Published on GOV.UK: 12 June 2026
The hazard
The product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS).
The product does not meet the requirements of the General Product Safety Regulations 2005.
From the official product safety notice on GOV.UK, published by the Office for Product Safety and Standards.
What happened
The listing is no longer available on Wish. The notice’s summary reads: “The product is no longer available for sale.”
What to do
GOV.UK’s advice to owners: “We recommend owners stop using this product immediately. Contact the distributor you purchased from to request redress.” The notice is on GOV.UK.
Why it matters for your bed or cot
Shaped like a soft toy and sold as a head-shape pillow, it is still a pillow in a sleep space. The alert on baby sleep pillows lists names these products are sold under, including baby hug pillow and baby comfort cushion. Leave soft toys and cushions out of the cot until your baby is past 12 months.
