Product safety report
Product: Baby Sleep Pillow – Blue and White Cat sold via Fruugo (blue and white baby sleep pillow in design of cartoon cat, marketed as suitable for use from 0-12 months)
Listing Name: Baby Pillow For Newborn Prevent Flat Head, Baby Pillows For Sleeping, Baby Memory Foam Pillow
Fruugo ID: 342637611-750769198
Category: Childcare articles and children’s equipment: baby pillow
Country of origin: China
PSD notification number: 2601-0139
Published on GOV.UK: 1 October 2026
The hazard
The product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS).
The product does not meet the requirements of the General Product Safety Regulations 2005.
From the official product safety notice on GOV.UK, published by the Office for Product Safety and Standards.
What happened
The listing is no longer on Fruugo (ID 342637611-750769198). The notice gives the corrective action as “The product is no longer available for sale.”
What to do
The notice says: “If you own this product, stop using it and keep it away from children. Contact the seller for a refund or replacement.” Read it in full on GOV.UK.
Why it matters for your bed or cot
The listing called it a memory foam pillow to prevent flat head, for use from newborn. That is the age group the baby sleep pillow alert says should not use a sleep pillow at all.
