I'll be honest - I was a bit nervous about buying this pillow after reading some of the reviews. However, the pillow I received is exactly like the one I tried in store, where I was helped by Maria, who was professional, knowledgeable, and genuinely helpful. This is a firm pillow, and it's clearly designed for side sleepers like me. I sleep facing sideways and tend to bury my face into the pillow, and this one really works. It keeps my neck and shoulders properly aligned and is far more comfortable than the various pillow combinations I've tried over the years. What I like most is that my head sinks in just enough for comfort without disappearing into the pillow or losing support. It feels supportive rather than hard, and once you get used to it, it does exactly what it's designed to do. So while I can understand that this pillow won't suit everyone, especially if you prefer something softer or squashier, I'm very happy with it. Despite some of the negative reviews, it works extremely well for me and has noticeably improved my comfort when sleeping on my side.