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Flaxby vs Emma Mattresses

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Flaxby

Flaxby mattresses are sold exclusively by the popular retailer, Dreams. The collection is a more up-market premium brand within the lineup and uses an impressive array of comfortable and soft materials in the upper layers of their mattresses to ensure a natural and comfortable sleeping surface. Flaxby are focussed toward ensuring a greener and fresher sleep that is more environmentally friendly. That’s why they utilise 100% recyclable spring systems and natural fibres to help safeguard the environment for future generations.

A feature unique to Flaxby includes their new all-seasons lineup which sees a two sided mattress which has different comfort layers on each side, giving a “warmer” side and a “cooler” side.

Read our full Flaxby review

Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Mattress Score

Overall Score:
Flaxby: 4.06/5.00
Emma: 4.89/5.00

Customer Satisfaction:
Flaxby: 4.06/5.00
Emma: 4.89/5.00

Price:
Flaxby: £899.00 - £2199.00
Emma: £449.00 - £799.00


Based on aggregated reviews and performance scoring, we would recommend Emma in this face off!


Becky
Compares

Flaxby Owner Satisfaction

Flaxby mattresses are some of the better reviewed in the industry achieving impressive scores on a continual basis that generally outperform the competition. Owners are particularly overjoyed because Flaxby is offering the great comfort and support that we all love but introduce multiple new features that help provide an enhanced sleep experience. Customers particularly enjoyed the all-season range which gave people a deep sleep all year round that kept them cool in summer and warm in winter, the perfect combination.

Customers also enjoyed the natural cotton, wool & hemp fillings that come as standard on many in the lineup with particular attention being drawn to the fantastic 5 year guarantee on most models.

Flaxby Supportiveness

Flaxby mattresses have a great deal of supportiveness thanks to the Cortec™ and DNAir pocket spring systems on offer within the lineup. The Flaxby range is what we consider to be a traditional lineup with typical high quality manufacturing processes that result in luxurious and supportive mattresses. Pocket springs have generally remained unrivaled over the years and are my own personal favourite support layer when it comes to offering good tension for back and neck support. Many of the products on offer are available with multiple tension options which means you have a choice around how firm you would like the product to be. Depending on how you sleep (front, back, side) to how much you weigh are all determinations when choosing the right supportiveness.

Flaxby Durability

Flaxby mattresses will typically perform better in terms of true longevity than many other mattress suppliers due to their large investment in good quality pocket spring support layers combined with tried and tested comfort layers of wool and silk. The combination of these materials gives customers confidence but also the retailer, Dreams. This is evident in their backing of this product lineup with the impressive 5 year guarantee that ensures long standing support in the event of any manufacturing defects. The price point for Flaxby may often price certain people out of the market who are looking for something a little cheaper, however, when you consider the lifespan and the cost per night of sleep as a result, the Flaxby offers a fantastic opportunity for sleepers thanks to its durability and comfort.

Flaxby Best Offers

We've managed to find the following top deals from across the web on Flaxby mattresses.

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

We've managed to find the following top deals from across the web on Emma mattresses.

Flaxby Most Useful Customer Reviews

5 Dream Lover

My last bed was a supersized king divan style base with an orthopaedic mattress which I had for the last 15 years and it was a bit too large for the flat I moved into a few years ago so thought it time to change over to a double. I have always wanted a chunky wooden framed bed with a nice soft mattress & finally decided to take the plunge and ordered a frame off the web in the same style as my other bedroom furniture and then started looking for a mattress that I liked and found this one Dreams which sounded just right. I can tell you after spending 15 years sleeping on what might as well have been a rock the new mattress is like sleeping on a cloud. The mattress gives me a tremendous amount of support, yet it has a nice soft finish to it that I just sink into when I get into bed at night. It is beautifully finished with handles on all four sides making it easy to rotate even though it is quite a heavy mattress. My only wish is that I had spotted the Moore Wooden chunky bedframe on the Dreams website before I had ordered the frame that I did because that looks a lot sturdier that the one I bought is. I do have one small problem though and that is that it isn’t only me that has fallen in love with the new mattress, so have the cats who spend the bulk of the day relaxing on it and get a bit disgruntled when it comes to bed time and I have to get into it but they soon find their way back onto it when they think I have fallen asleep. So it seems that it isn’t only me who now get a great night’s sleep on my new 6500 DNAir mattress! But prehaps I should have gone for the king size to accomopdate all of us.

4 Ilovecomfybeds

I bought this earlier in the year, so it's been in use for about six months now. I wanted a good quality British made mattress, and this fits the bill. I was also attracted where it said it would help keep me cooler in warm weather. But to be honest I have not noticed it keep me any cooler in the hot weather than my previous matress, so that is slightly disappointing, however it is wonderfully comfortable and supportive. It's a heavy mattress but it is easier to turn that my previous mattess as I do not need to flip it over, just rotate it flat. The handles are good and strong for that. The way I feel now, I would definitely select this mattress and manufacturer again when it comes to replace it. This is also the first time I have bought from Dreams, and I will say their service was extremely good. They kept me informed, agreed the delivery date, the delivery people kept me informed on the time they would arrive and checked what my road was like, parking and access to the house. When they arrived they were polite. Took the old mattress away, explained how to look after my new mattress. I love my mattress and I cannot fault the service I got from Dreams. Thank you.

4 Rachael777

I spent ages looking for pillows with both natural filling and covers. I could have spent hundreds on hungarian goose down pillows, but decided to opt for these based on their good reviews. They need airing before using, and even after airing, one of the pillows had a definite duck smell about it which seems to be disappearing now. I doesn't say on the description but the filling is 85% duck feather and 15% down, which for the price is good value in comparison to others. The feathers do make a crackling sound which i believe is the quills breaking. The pillows are very full when plumped up but squash down easily. I bought 2 pillows because i didn't know how flat they would go after use but i find 2 pillows slightly too high to sleep on my side and definitely too high for front sleepers, 1 is enough. The cotton covers do stop feathers from poking out, however i also bought myself some downproof pillow protectors from Dunelm Mill for double protection. Since i bought these, i stayed at a hotel with Tielle feather pillows which were amazing and I'd definitely recommend them for a great night sleep although haven't checked out their prices.

5 Estella

After trying all the mattresses in the shop, I came back to this one every time. It was expensive for me but with interest free credit it was doable. We had not charged our mattress for 20 years so felt the investment was worth it. So after a difficult transition into the home,it took 3 adult males to carry it up the stairs,i have now slept in it for 3 weeks. I have a cartilage knee problem and my previous hard mattress with a dip in it, offered it no respite from spending the night lodged harshly against it. On my new mattress I am sleeping well, it is far softer than the previous one and offers my knee the support it needs. I also had back pain as I settled down in the previous one that has now gone too. The new mattress is also warmer than the last one. It is much larger too, as it is a mattress with an added topper, my sheets barely fit now but they stay in place because you sink into the soft expanses of this mattress and really do not move much during the night. Do I want to get out of bed in the morning, the answer is no. I am very pleased with my purchase and should have done it years ago.

5 GwynD

An excellent experience from shop to home! We visited our local Dreams shop in Reading Rose Kiln Lane about a couple months before Christmas. We really wanted a new mattress that would be comfortable and would be easy on my wife's back (as she has had back problems in the past). We tried out several mattresses and narrowed our choice to two. As we deliberated a young sale advisor suggested that we try out the mattress simulator (not sure its correct name) to help us decide. The simulator suggested the same two mattresses that we had selected. We then choose one. Throoughout the whole process the advisor was helpful, instructive, polite, attentive and not pushy. We ordered the mattress. We were kept in touch with its progress via text. It was delivered when it was promised and the old mattress was removed without fuss. The mattress is absolutely brilliant to sleep. It suits both of us and is especially supportive to my wife's weak back. The only critism is that it is harderer to get out of bed in the morning because it is so comfortable.

Emma Most Useful Customer Reviews

5 Verified Buyer

After purchase and having a nightmare with a different boxed mattress from a very well-known brand, I was really sceptical about all the positive reviews for this but really wanted to see if they were all the same.
I need not have feared. This is simply brilliant.
Excellent delivery from 2 John Lewis drivers who both wore masks and asked me to keep my lounge door closed. They called to say they were on their way so I had everything ready.
Yes the mattress needed airing for a few hours and what u found was that if you remove the top cover this helps the foam breathe. I washed the cover twice straight after each other and left the mattress overght with the window wide open in the bedroom.
The results were that within a few days the smell had completely gone and nothing was lingering. Yes put your nose to it and you could still smell bits but nothing like the other I had which smelt toxic.
The comfort is fantastic. If you sit on it you sink, especially perched on the edge but once laid flat on it your body is well supported with no bottom sag in the middle that I had from the previous one.
A few months in and I have to say this is the best mattress I have ever had. No dips, easy to change due to handles close to the 4 corners and very light.
The zipped top is great for removing and washing if needed.
John Lewis you have restored my faith in boxed mattresses after a terrible experience with another brand.
Stick with this one and you wont go wrong.
I use 2 firm down pillows with it and due to the softness of the mattress they have eased more giving a medium to firm response. With my previous mattress these pillows were far too hard so you may need to play with some pillows as they will feel different.

5 Verified Buyer

I am soooooo glad that I bought this just before the Black Friday when it came back into stock. This bed is so comfortable! I have never had a memory foam mattress, only a mattress with springs. It sound strange but I cant believe how quiet it is! When my boyfriend moves around, I cant hear or feel anything! The mattress is currently on the floor as my new bed frame has not arrived yet and its still very comfortable. Its not too firm. I would definitely say its medium. I am thinking about getting the firm topper which is free. But will decide once frame arrives. The mattress is a lot lighter than my previous mattress which makes changing the sheet easier. And the delivery service was excellent. I received a text message with my 4 hour time slot. And it arrived exactly at the beginning of the slot. I was running late and the driver called me and waited for me. He even took it up two flights of steep stairs. All the Way to my flat. There is a slight chemical smell. Its been two weeks and sometimes I do get a hint of it under the sheets. But I wouldnt say its terrible or very noticeable. And would probably disappear faster if I aired the mattress out a bit. There are only two downsides for me. Number one, the handles on the side arent very strong. Number two, I never want to get out of bed in the morning, so Im nearly late for work every day!

5 Verified Buyer

We had been waiting to get a new mattress from before lockdown, but wanted to go to the storeroom of a well known manufacturer but hadnt found the time. After some research and reading reviews decided to take a chance on this mattress rather than just keep waiting for said showroom to re-open, and are we glad we did. This mattress is wonderfully comfortable and a fraction of the price we were considering spending on the other mattress. With the price, the option to return if not happy and the 10 year guarantee you really cannot go wrong with this mattress. It is also considerably lighter than the one we were considering - a consideration as you get older, particularly in these strange times when you might only get something delivered to the door. My wife is sensitive to temperature at night and we have slept (or tried to sleep) on mattresses that seem to generate heat, and this was a concern with a mattress that included memory foam, but there has been no issue from that perspective. Others have commented on the smell of the mattress, but having left the mattress to "settle" and air for 24 hours, we didnt find this to be an issue. All in all delighted with this purchase and would recommend to others - so much so that we bought a second for the guest bedroom.

5 Verified Buyer

I was a little dubious at the beginning about this product because of reviews online and had to think before I purchased it but after a week I decided to just buy it as it comes with a sleep trial so its risk free (200 night trial)
The mattress is top quality, was surprised at how easy it is to unpack and get ready on the bed. After about 3-4 hours it was in its full size and ready to sleep. The best thing to do is leave the window opened so room is well ventilated as it has a new sort of smell at the beginning, I would say this lasts about 48 hours but can be longer.
The easiest way to allow this mattress to expand is to remove the top cover and let it breathe (tip that Emma gave me when I emailed them). The first time I used it I felt so weird sleeping on it (in a good way), it was so comfortable! It just goes to show how bad an old mattress is. I find it a little soft for me however you can receive a comfort layer (request these and Emma will send it free of charge) which can improve it and make it firmer and also add 14 days to the trial!
Has it made a difference to my sleep? Yes!
Would I recommend it? Yes!
Would I buy another? Yes!
Do I want to get out of bed in the morning? No

5 Verified Buyer

This is a fantastic mattress and extremely comfortable. Having bought a different out of the box mattress that seems to be on the TV all the time, I was really apprehensive about getting another as the first one was great for the first few months but then sagged in the middle and the springs became faulty. John Lewis were brilliant however and refunded me.
So onto this one - delivery was fantastic as always and contactless as I stayed downstairs.
The mattress is easy to turn around due to the 4 handles - 2 on each side which is a bonus. The quality is outstanding and the top cover is easy to remove and wash.
There was a slight smell for a couple of weeks but I regularly removed the cover to air the foam for a few hours and washed the cover so it smelt of my washing powder. This has now completely gone.
The firmness did take a while to get used to. I had a cheap firm mattress from a famous swedish store so this felt soft but after a few nights sleep, this wasnt an issue. I now sleep soundly.
Really pleased with this and with the 200 day trial and no quibble return - I feel very assured that this could finally be the one for me.
Highly recommended.