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Emma vs Dreamcloud Mattresses

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Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Dreamcloud

DreamCloud Sleep, established in 2016, has swiftly become a notable name in the online mattress industry, offering luxury hybrid mattresses that combine premium materials with clever design. The company's flagship product, the DreamCloud Hybrid Mattress, features a blend of plush memory foam and individually wrapped coils, providing a balance of comfort and support. This design aims to cater to various sleep preferences, ensuring a restful night's sleep for a wide range of customers.

One of the standout features of DreamCloud mattresses is the 365-night trial period, allowing customers to thoroughly test the product in the comfort of their homes. DreamCloud offers a lifetime warranty, reflecting the company's confidence in the durability and quality of their mattresses. The brand emphasizes value by providing premium sleep experiences at more accessible price points, appealing to consumers seeking both luxury and affordability in their sleep solutions.

Read our full Dreamcloud review

Mattress Score

Overall Score:
Emma: 4.50/5.00
Dreamcloud: 4.17/5.00

Price:
Emma: £75.00 - £1149.00
Dreamcloud: £349.00 - £549.00


Based on aggregated reviews and performance scoring, we would recommend Emma in this face off!


Becky
Compares

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

We've managed to find the following top deals from across the web on Emma mattresses.

Dreamcloud Owner Satisfaction

DreamCloud mattresses have garnered a commendable satisfaction rating of 4.3 out of 5.0. Many users appreciate the luxurious feel of the cashmere blend cover and the balanced support provided by the hybrid design, which combines memory foam and individually wrapped coils. This combination offers a plush surface that contours to the body while maintaining adequate firmness. However, some customers have reported that the mattress feels firmer than expected, leading to initial discomfort. Additionally, a few users have experienced challenges with the mattress not fully expanding after unboxing, which can affect comfort levels.

In terms of temperature regulation, the gel-infused memory foam and breathable construction help dissipate heat, resulting in a cooler sleep experience for many. Nevertheless, some sleepers have noted that the edge support could be improved, as sitting or lying near the mattress's edge may cause a slight sinking sensation. Despite these minor drawbacks, the overall consensus is that DreamCloud provides a premium sleeping experience with its thoughtful design and quality materials.

Dreamcloud Supportiveness

DreamCloud mattresses are celebrated for their exceptional support, achieved through a thoughtful combination of premium materials. The hybrid design incorporates individually wrapped coils that respond to your body's movements, offering targeted pressure relief and promoting proper spinal alignment. These coils are complemented by layers of gel-infused memory foam, which contour to your body, providing both comfort and support. This synergy ensures a balanced sleep experience, catering to various sleeping positions and preferences.

Dreamcloud Durability

DreamCloud mattresses feature a cashmere-blend quilted top cover that offers a luxurious and breathable surface. This high-quality cover enhances comfort while contributing to the mattress's overall durability. User feedback indicates satisfaction with the expected lifespan, and the hybrid construction of DreamCloud mattresses combines memory foam and pocketed coils, providing a balance of comfort and support that rivals traditional mattresses. Considering that the average mattress lasts about 7 years, we have no concerns regarding the performance and durability of the current DreamCloud lineup.

Dreamcloud Best Offers

We've managed to find the following top deals from across the web on Dreamcloud mattresses.

    Emma Most Useful Customer Reviews

    5 Mr Gifford

    Checked reviews online, visited store and chose this mattress. Was very surprised when delivered as was in a small box, but once removed and left to settle and expand into its shape, we have to say that its the best mattress that we've ever purchased. It may seem soft but isn't the case. We both sleep far better than before and can highly recommend it, it works for us and hopefully will work for you too. Its expensive but is worth it.

    5 Verified Buyer

    The Emma Signature Bed is a breath of fresh Scandinavian air. Designed with naturalistic curves and shapes, the frame looks and feels like it belongs in a home, not a showroom. Superior all-round support and optimal pressure distribution makes this bed an easy choice for those who want to sleep soundly at night. Free delivery and hassle-free returns means you can order your new bed with confidence.

    5 lnwr109

    We bought an Emma diamond hybrid deluxe mattress from Furniture Village in Rugby. It arrived as scheduled and the delivery crew installed it carefully. It only took one night to get used to - it replaced a 20 year old pocket spring mattress. We have slept well on it ever since and are very pleased with the mattress and the service provide by Furniture Village.

    5 Debs Bala

    Very pleased with our diamond mattress. It arrived right on time and was very easy to undo from its box. We have it in our guest room and so far all our guests have found it very comfortable. It is a little on the firmer side so we will add a memory foam topper to it. I would definitely recommend it as a firm favourite of the more popular brands.

    5 Verified Buyer

    The softest, most luxurious bedding in the world. We feel like its time to let the cat out of the bag: you’ve never felt anything like this before. The Emma Cloud Duvet is made with the highest-quality microfiber that feels like silk to the touch, looks great months later. The best part? It’s 100% satisfaction guaranteed or your money back.

    Dreamcloud Most Useful Customer Reviews

    4 Anna C from Scotland

    Tried and tested This mattress has turned out to be a delight for someone like me who values both support and comfort. The edge spring unit is top-notch, maintaining consistency even when I'm near the edge. It's a worthy investment for de-stressing after long, hard days.

    4 Frankie92

    Must say, top notch comfort and support. Sleep has improved, stays cool, and the luxury quilted top is the real highlight. Worth the price for a great night's sleep.

    4 kpg246

    Definitely a solid choice for those after comfort and support. The transition layer does a good job of balancing out the firmness, providing a good night's sleep.

    4 Heth P

    Brilliantly comfortable and supportive, this mattress exceeds expectation. It's refreshingly cool and sleeps like a dream, truly a great investment.

    5 Donald

    Had a truly restful night's sleep with this hybrid mattress. Its firm yet comfy feel really supported my back, highly recommended.

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