Emma vs Dormeo Mattress Reviews

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Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Dormeo

Dormeo first popped up on our radar back in the early 2000’s, finding different avenues to market than traditional with their frequent TV advertising and push toward their own independent store over the conventional retailer derived market. Selling typically mid to high range products there are a few things that stand out with the Dormeo offering that competitors lag behind on, namely split tension and the way customers can adjust the firmness of their mattresses themselves via included replacement pads.

Regardless of your budget, there’s likely to be something suitable for a reasonable price point.

Read our full Dormeo review

Mattress Score

Overall Score:
Emma: 4.50/5.00
Dormeo: 4.02/5.00

Price:
Emma: £75.00 - £1149.00
Dormeo: £229.00 - £637.49

Based on aggregated reviews and performance scoring, we would recommend Emma in this face off!

Becky
Compares

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

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Dormeo Owner Satisfaction

Satisfaction among customers appears to be high for Dormeo mattresses. This is unsurprising given the high quality materials and primary materials of latex, memory foam and pocket springs. Customers particularly enjoy the different firmness levels offered within each purchase. Where conventionally you would purchase a mattress and be left with the firmness chosen, Dormeo have gone a step further and developed removable pads that adjust the tension to a suitable level which, being a common complaint otherwise, assures satisfaction.

Customer reviews for Dormeo mattresses are fairly impressive and with impressive market leading warranties this trend looks set to continue.

Dormeo Supportiveness

Support is something very unique to Dormeo due to its split tension dual core mattresses. This specialist lineup allows you to have multiple tensions within one mattress, simply flip over to achieve a different degree of support and comfort.

Traditionally we judge a mattress manufacturer's support by the layer denoted to it and in the case of Dormeo this looks to be primarily pocket springs as a base layer. Pocket springs are market leading and outperform equivalent open coil and reflex foam units, they achieve this by having better body contouring, less settlement issues and better durability.

Dormeo Durability

Much of the Dormeo lineup comes with anything from 10 year to 20 year warranties. Regardless of which mattress you choose and which of the warranties you receive, it will still be toward the absolute top percentile in terms of warranty coverage. This is important because without a warranty you will be unprotected in the years that follow and since the average mattress is replaced after 7 years, a 10-20 year warranty goes a fairly long way in determining the expected above-and-beyond lifespan of such a product. Combine the great warranty with market-leading support and comfort layers and you are left with an extremely durable mattress that will provide you with a great night's sleep for a decade to come.

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Emma Bestselling Mattresses

Emma Original Mattress

4.3/5

7 Reviews

Emma Original Elite Mattress

5.0/5

2 Reviews

Emma Original Pro Mattress

4.0/5

2 Reviews

Emma Original Lite Mattress

4.0/5

2 Reviews

Emma Original Classic Mattress

Emma Diamond Hybrid Deluxe Mattress

4.4/5

14 Reviews

Dormeo Bestselling Mattresses

Dormeo Octasmart Premium Hybrid Deluxe Mattress

Dormeo Octasmart Premium Hybrid Mattress

Dormeo Octasmart Premium Hybrid Plus Mattress

Dormeo Fresh Deluxe Memory Foam Mattress

4.0/5

4 Reviews

Dormeo Fresh Plus Memory Foam Mattress

4.0/5

4 Reviews

Dormeo Memory Deluxe Memory Foam Mattress

3.7/5

3 Reviews

Emma Most Useful Customer Reviews

5 Mr Gifford

Checked reviews online, visited store and chose this mattress. Was very surprised when delivered as was in a small box, but once removed and left to settle and expand into its shape, we have to say that its the best mattress that we've ever purchased. It may seem soft but isn't the case. We both sleep far better than before and can highly recommend it, it works for us and hopefully will work for you too. Its expensive but is worth it.

5 Verified Buyer

The Emma Signature Bed is a breath of fresh Scandinavian air. Designed with naturalistic curves and shapes, the frame looks and feels like it belongs in a home, not a showroom. Superior all-round support and optimal pressure distribution makes this bed an easy choice for those who want to sleep soundly at night. Free delivery and hassle-free returns means you can order your new bed with confidence.

5 lnwr109

We bought an Emma diamond hybrid deluxe mattress from Furniture Village in Rugby. It arrived as scheduled and the delivery crew installed it carefully. It only took one night to get used to - it replaced a 20 year old pocket spring mattress. We have slept well on it ever since and are very pleased with the mattress and the service provide by Furniture Village.

5 Debs Bala

Very pleased with our diamond mattress. It arrived right on time and was very easy to undo from its box. We have it in our guest room and so far all our guests have found it very comfortable. It is a little on the firmer side so we will add a memory foam topper to it. I would definitely recommend it as a firm favourite of the more popular brands.

5 Verified Buyer

The softest, most luxurious bedding in the world. We feel like its time to let the cat out of the bag: you’ve never felt anything like this before. The Emma Cloud Duvet is made with the highest-quality microfiber that feels like silk to the touch, looks great months later. The best part? It’s 100% satisfaction guaranteed or your money back.

Dormeo Most Useful Customer Reviews

4 Billyerskine57

Despite its firmness, I found the mattress provides good support and contours well to the body for a comfortable sleep. The anti-bacterial and anti-dustmite properties are perfect for those who are sensitive.

4 Simon Dutton

Great value for a comfortable night's sleep; particularly appreciated the added allergy-friendly features. Could definitely note the compromises, but overall, it meets expectations for the price.

5 Chris HJ

Great value option for side sleepers and lighter back sleepers. Comfortable without breaking the bank, it strikes a good balance between convenience and quality. You can't go wrong with this one.

4 Verified Buyer

Seems to be an effective investment with its comforting memory foam layers. I found the allergen protection features and the anti-static shield surprisingly helpful for a peaceful sleep.

5 Thebigsleep

Though a bit skeptical at first, this mattress proved a really impressive perch. It's perfect balance between support and comfort offers quite the cloud-like experience.