Emma vs Coolflex Mattresses

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Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Coolflex

Coolflex is a value hybrid mattress range sold exclusively through MattressNextDay. The brand has grown from a single rolled mattress into a catalogue covering multiple construction types with a specific focus on cooling technology at accessible pricing. The range includes the Essentials Pocket Memory Hybrid, Premium Memory Hybrid, Hybrid Ice, Hybrid Chill and Lux Ortho Pocket, each targeting a different buyer profile.

What makes Coolflex worth looking at is the combination of proper pocket spring hybrid construction with cooling-focused materials at prices that undercut the major direct-to-consumer brands. For hot sleepers shopping on a budget, Coolflex is one of the first alternatives to consider.

Read our full Coolflex review

Mattress Score

Overall Score:
Emma: 4.50/5.00
Coolflex: 4.10/5.00

Price:
Emma: £75.00 - £1149.00
Coolflex: £149.00 - £399.00

Based on aggregated reviews and performance scoring, we would recommend Emma in this face off!

Becky
Compares

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

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Coolflex Owner Satisfaction

Coolflex reviews are consistently strong on two specific points: the cooling performance is real rather than marketing decoration, and the value for money at this price tier is hard to beat from the mainstream alternatives. MattressNextDay handles delivery and returns reliably, which gives the buying experience a stable foundation that standalone budget brands often lack.

Hot sleepers are the buyer profile most likely to rate Coolflex highest, because the cooling technology in the Hybrid Ice and Hybrid Chill models delivers a measurable difference from standard foam alternatives. The main complaint pattern we see relates to edge support on the entry-tier models, which improves as you step up through the range.

Coolflex Supportiveness

The pocket spring cores across the Coolflex hybrid range provide genuine structural support that pure foam alternatives at similar prices typically lack. The Premium Memory Hybrid is the sweet spot for most buyers, with a spring count and foam layer depth that handles average weight sleepers across back and side positions comfortably. The Lux Ortho Pocket handles the firmer end for stomach sleepers and back pain sufferers.

The Hybrid Ice and Hybrid Chill add cooling layers on top of the pocket spring base and are the models to look at specifically for hot sleepers who want temperature regulation alongside the hybrid support structure.

Coolflex Durability

The pocket spring and foam hybrid construction that Coolflex uses across the range is the build type we generally expect to last longest at this price tier. Pocket springs provide structural longevity that all-foam alternatives cannot match, and the foam layers above use reasonable densities for the price point. MattressNextDay backing gives the brand a retail infrastructure that supports warranty claims.

As a newer brand, the long-term durability data is limited compared with heritage manufacturers like Silentnight or Sealy, but the construction approach is sound and the early-year review data is consistent with what you would expect from a well-made hybrid at this price.

Coolflex Best Offers

We've managed to find the following top deals from across the web on Coolflex mattresses.

Up to 70% off Big Brands

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Emma Bestselling Mattresses

Emma Original Mattress

4.3/5

7 Reviews

Emma Original Elite Mattress

5.0/5

2 Reviews

Emma Original Pro Mattress

4.0/5

2 Reviews

Emma Original Lite Mattress

4.0/5

2 Reviews

Emma Original Classic Mattress

Emma Mattress Select Mattress Protector

4.0/5

2 Reviews

Coolflex Bestselling Mattresses

Coolflex® Hybrid ICE Mattress

3.8/5

4 Reviews

Coolflex® Lux Ortho Pocket Mattress

3.7/5

3 Reviews

Coolflex® Essentials Pocket Mattress

5.0/5

3 Reviews

Coolflex® Premium Memory Hybrid Mattress

3.7/5

3 Reviews

Coolflex® Essentials Pocket Memory Hybrid Mattress

4.5/5

2 Reviews

Coolflex® Hybrid CHILL Mattress

4.0/5

2 Reviews

Emma Most Useful Customer Reviews

5 Mr Gifford

Checked reviews online, visited store and chose this mattress. Was very surprised when delivered as was in a small box, but once removed and left to settle and expand into its shape, we have to say that its the best mattress that we've ever purchased. It may seem soft but isn't the case. We both sleep far better than before and can highly recommend it, it works for us and hopefully will work for you too. Its expensive but is worth it.

5 Verified Buyer

The Emma Signature Bed is a breath of fresh Scandinavian air. Designed with naturalistic curves and shapes, the frame looks and feels like it belongs in a home, not a showroom. Superior all-round support and optimal pressure distribution makes this bed an easy choice for those who want to sleep soundly at night. Free delivery and hassle-free returns means you can order your new bed with confidence.

5 lnwr109

We bought an Emma diamond hybrid deluxe mattress from Furniture Village in Rugby. It arrived as scheduled and the delivery crew installed it carefully. It only took one night to get used to - it replaced a 20 year old pocket spring mattress. We have slept well on it ever since and are very pleased with the mattress and the service provide by Furniture Village.

5 Debs Bala

Very pleased with our diamond mattress. It arrived right on time and was very easy to undo from its box. We have it in our guest room and so far all our guests have found it very comfortable. It is a little on the firmer side so we will add a memory foam topper to it. I would definitely recommend it as a firm favourite of the more popular brands.

5 Verified Buyer

The softest, most luxurious bedding in the world. We feel like its time to let the cat out of the bag: you’ve never felt anything like this before. The Emma Cloud Duvet is made with the highest-quality microfiber that feels like silk to the touch, looks great months later. The best part? It’s 100% satisfaction guaranteed or your money back.

Coolflex Most Useful Customer Reviews

4 Zoe91

Generally appreciative of the superior back support offered by this piece although individual spring design occasionally falls short on expected comfort levels. Overall, exceptional orthopaedic advantages and satisfactory pressure relief makes it a worthwhile purchase.

4 Spencer Hughes

Really can't complain about this mattress. It's provided me with solid support, I wake up feeling refreshed each morning. Ideal for us folk who sleep on our back.

4 JRCollins

Really loved the quality of the mattress, it's comfortable and offers good support as promised. Nice, cool and refreshing - definitely improved my sleep.

5 NewDave

Relishing the quality, the comfort level is just splendid. It truly enhances my nightly set-up, giving the refreshing sleep my body needs.

4 Sleepy5

After weeks of using this, I can say it's pretty comfortable. The memory foam contours my body well, offering decent support and comfort.