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Emma vs Dunlopillo Mattresses

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Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Dunlopillo

Dunlopillo have been in the mattress “game” for nearly a century, dating back to 1929 when a scientist created what we know today as Dunlopillo Latex. The latex would form the backbone of all future mattresses and a staple of the industry as a whole.

The company has since gone under new ownership and sees itself as part of the Relyon group where it enjoys an enviable position as one of the market leaders in latex mattresses around the UK and worldwide. If you are looking for a mattress that possesses many of the qualities of memory foam without the downsides of heat build up, latex could be for you.

Read our full Dunlopillo review

Mattress Score

Overall Score:
Emma: 4.50/5.00
Dunlopillo: 3.87/5.00

Price:
Emma: £75.00 - £1149.00
Dunlopillo: £759.00 - £2999.99


Based on aggregated reviews and performance scoring, we would recommend Emma in this face off!


Becky
Compares

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

We've managed to find the following top deals from across the web on Emma mattresses.

Dunlopillo Owner Satisfaction

Dunlopillo ranks highly on consumer satisfaction with numerous good and well-reviewed products across the entire lineup. Many consumers comment on how their Dunlopillo mattresses far exceed the average, with some lasting for over 20 years. In fact, with consumers happy with the comfort and tension of the mattress, the only real complaint is around the lack of turning handles on particular models. This does create a minor inconvenience when it comes to rotations but does help highlight just how impressive the lineup is when the largest vocal problem is around handles.

When you consider the life expectancy of a Dunlopillo mattress on average and look at the cost per night of sleep as a result, the entire range makes for incredible value for money.

Dunlopillo Supportiveness

Customers are largely happy with the support offered by these mattresses. Featuring a wide array of tensions from soft through to firm it means that there is always a Dunlopillo mattress suitable for you, regardless of body type and sleeping preference. The tension and supportiveness of these mattresses is offset by the top layer of the product being latex, which will offer a degree of softness and comfort within the upper layer of the mattress, helping to create a unique experience with the support layer below.

Dunlopillo mattresses also feature an impressive amount of edge support which allows you to make full use of the product. Many cheaper brands do not have this feature which means you do not have the confidence while sleeping close to the edge of the mattress where it feels like it would otherwise be “giving way”

Dunlopillo Durability

As mentioned within customer satisfaction, there are people still sleeping on a Dunlopillo mattress 20 years later. That alone tells you all you need to know about durability. Handcrafted within the UK and featuring hypoallergenic materials with a rugged yet soft cover, these mattresses are durable and well reviewed.

Dunlopillo mattresses tend to be a little more expensive than competing products but the latex upper layer brings a unique feature that many other brands have failed to emulate. Personally, we find the latex to be long lasting and have many benefits over competing memory foam products.

Dunlopillo Best Offers

We've managed to find the following top deals from across the web on Dunlopillo mattresses.

Emma Most Useful Customer Reviews

5 Mr Gifford

Checked reviews online, visited store and chose this mattress. Was very surprised when delivered as was in a small box, but once removed and left to settle and expand into its shape, we have to say that its the best mattress that we've ever purchased. It may seem soft but isn't the case. We both sleep far better than before and can highly recommend it, it works for us and hopefully will work for you too. Its expensive but is worth it.

5 Verified Buyer

The Emma Signature Bed is a breath of fresh Scandinavian air. Designed with naturalistic curves and shapes, the frame looks and feels like it belongs in a home, not a showroom. Superior all-round support and optimal pressure distribution makes this bed an easy choice for those who want to sleep soundly at night. Free delivery and hassle-free returns means you can order your new bed with confidence.

5 lnwr109

We bought an Emma diamond hybrid deluxe mattress from Furniture Village in Rugby. It arrived as scheduled and the delivery crew installed it carefully. It only took one night to get used to - it replaced a 20 year old pocket spring mattress. We have slept well on it ever since and are very pleased with the mattress and the service provide by Furniture Village.

5 Debs Bala

Very pleased with our diamond mattress. It arrived right on time and was very easy to undo from its box. We have it in our guest room and so far all our guests have found it very comfortable. It is a little on the firmer side so we will add a memory foam topper to it. I would definitely recommend it as a firm favourite of the more popular brands.

5 Verified Buyer

The softest, most luxurious bedding in the world. We feel like its time to let the cat out of the bag: you’ve never felt anything like this before. The Emma Cloud Duvet is made with the highest-quality microfiber that feels like silk to the touch, looks great months later. The best part? It’s 100% satisfaction guaranteed or your money back.

Dunlopillo Most Useful Customer Reviews

5 John S

I'll be honest - I was a bit nervous about buying this pillow after reading some of the reviews. However, the pillow I received is exactly like the one I tried in store, where I was helped by Maria, who was professional, knowledgeable, and genuinely helpful. This is a firm pillow, and it's clearly designed for side sleepers like me. I sleep facing sideways and tend to bury my face into the pillow, and this one really works. It keeps my neck and shoulders properly aligned and is far more comfortable than the various pillow combinations I've tried over the years. What I like most is that my head sinks in just enough for comfort without disappearing into the pillow or losing support. It feels supportive rather than hard, and once you get used to it, it does exactly what it's designed to do. So while I can understand that this pillow won't suit everyone, especially if you prefer something softer or squashier, I'm very happy with it. Despite some of the negative reviews, it works extremely well for me and has noticeably improved my comfort when sleeping on my side.

5 Strudders

I'll be honest - I was a bit nervous about buying this pillow after reading some of the reviews. However, the pillow I received is exactly like the one I tried in store, where I was helped by Maria, who was professional, knowledgeable, and genuinely helpful. This is a firm pillow, and it's clearly designed for side sleepers like me. I sleep facing sideways and tend to bury my face into the pillow, and this one really works. It keeps my neck and shoulders properly aligned and is far more comfortable than the various pillow combinations I've tried over the years. What I like most is that my head sinks in just enough for comfort without disappearing into the pillow or losing support. It feels supportive rather than hard, and once you get used to it, it does exactly what it's designed to do. So while I can understand that this pillow won't suit everyone, especially if you prefer something softer or squashier, I'm very happy with it. Despite some of the negative reviews, it works extremely well for me and has noticeably improved my comfort when sleeping on my side.

5 NicoleeAshton

Me and my partner bought this pillow 7 years ago! We don't even need to replace them, but we'll be buying 2 more soon so that when they do eventually wear, we won't be without them. These pillows are amazing, great quality and super comfortable. Well worth the money. Everyone else I know spends about £50 a year on a pillow, mine has lasted me 7 years and I've spent what my friends would in 2 years on 7 years worth and it still is going strong! I loved it straight away, but my brother bought it and hated it, I told him to keep trying and get used to it and within 2 weeks he called me and told me that he's ordered another one and he now loves it ??

5 NicoleeAshton

Me and my partner bought this pillow 7 years ago! We don't even need to replace them, but we'll be buying 2 more soon so that when they do eventually wear, we won't be without them. These pillows are amazing, great quality and super comfortable. Well worth the money. Everyone else I know spends about 50 a year on a pillow, mine has lasted me 7 years and I've spent what my friends would in 2 years on 7 years worth and it still is going strong! I loved it straight away, but my brother bought it and hated it, I told him to keep trying and get used to it and within 2 weeks he called me and told me that he's ordered another one and he now loves it

5 Janice S

I was absolutely delighted when I came across the Dunlopillo Super Comfort pillow when buying a new mattress at Bensons. It is the most supportive pillow I have ever slept on and it only took a couple of nights to "wear in". It is excellent quality and totally worth spending a little more on as I know this will last a long long time. I have tried numerous types of pillows in the past as I have a sensitive neck that needs good support as it is prone to tension. I had a latex pillow of the same make many years ago and was unable to find anything as comfortable. But now I have and am sleeping like a baby!

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