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Emma vs Dunlopillo Mattresses

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Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Dunlopillo

Dunlopillo have been in the mattress “game” for nearly a century, dating back to 1929 when a scientist created what we know today as Dunlopillo Latex. The latex would form the backbone of all future mattresses and a staple of the industry as a whole.

The company has since gone under new ownership and sees itself as part of the Relyon group where it enjoys an enviable position as one of the market leaders in latex mattresses around the UK and worldwide. If you are looking for a mattress that possesses many of the qualities of memory foam without the downsides of heat build up, latex could be for you.

Read our full Dunlopillo review

Mattress Score

Overall Score:
Emma: 4.89/5.00
Dunlopillo: 4.86/5.00

Customer Satisfaction:
Emma: 4.89/5.00
Dunlopillo: 4.86/5.00

Price:
Emma: £449.00 - £799.00
Dunlopillo: £714.95 - £939.95


Based on aggregated reviews and performance scoring, we would recommend Emma in this face off!


Becky
Compares

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

We've managed to find the following top deals from across the web on Emma mattresses.

Dunlopillo Owner Satisfaction

Dunlopillo ranks highly on consumer satisfaction with numerous good and well-reviewed products across the entire lineup. Many consumers comment on how their Dunlopillo mattresses far exceed the average, with some lasting for over 20 years. In fact, with consumers happy with the comfort and tension of the mattress, the only real complaint is around the lack of turning handles on particular models. This does create a minor inconvenience when it comes to rotations but does help highlight just how impressive the lineup is when the largest vocal problem is around handles.

When you consider the life expectancy of a Dunlopillo mattress on average and look at the cost per night of sleep as a result, the entire range makes for incredible value for money.

Dunlopillo Supportiveness

Customers are largely happy with the support offered by these mattresses. Featuring a wide array of tensions from soft through to firm it means that there is always a Dunlopillo mattress suitable for you, regardless of body type and sleeping preference. The tension and supportiveness of these mattresses is offset by the top layer of the product being latex, which will offer a degree of softness and comfort within the upper layer of the mattress, helping to create a unique experience with the support layer below.

Dunlopillo mattresses also feature an impressive amount of edge support which allows you to make full use of the product. Many cheaper brands do not have this feature which means you do not have the confidence while sleeping close to the edge of the mattress where it feels like it would otherwise be “giving way”

Dunlopillo Durability

As mentioned within customer satisfaction, there are people still sleeping on a Dunlopillo mattress 20 years later. That alone tells you all you need to know about durability. Handcrafted within the UK and featuring hypoallergenic materials with a rugged yet soft cover, these mattresses are durable and well reviewed.

Dunlopillo mattresses tend to be a little more expensive than competing products but the latex upper layer brings a unique feature that many other brands have failed to emulate. Personally, we find the latex to be long lasting and have many benefits over competing memory foam products.

Dunlopillo Best Offers

We've managed to find the following top deals from across the web on Dunlopillo mattresses.

Emma Most Useful Customer Reviews

5 Verified Buyer

After purchase and having a nightmare with a different boxed mattress from a very well-known brand, I was really sceptical about all the positive reviews for this but really wanted to see if they were all the same.
I need not have feared. This is simply brilliant.
Excellent delivery from 2 John Lewis drivers who both wore masks and asked me to keep my lounge door closed. They called to say they were on their way so I had everything ready.
Yes the mattress needed airing for a few hours and what u found was that if you remove the top cover this helps the foam breathe. I washed the cover twice straight after each other and left the mattress overght with the window wide open in the bedroom.
The results were that within a few days the smell had completely gone and nothing was lingering. Yes put your nose to it and you could still smell bits but nothing like the other I had which smelt toxic.
The comfort is fantastic. If you sit on it you sink, especially perched on the edge but once laid flat on it your body is well supported with no bottom sag in the middle that I had from the previous one.
A few months in and I have to say this is the best mattress I have ever had. No dips, easy to change due to handles close to the 4 corners and very light.
The zipped top is great for removing and washing if needed.
John Lewis you have restored my faith in boxed mattresses after a terrible experience with another brand.
Stick with this one and you wont go wrong.
I use 2 firm down pillows with it and due to the softness of the mattress they have eased more giving a medium to firm response. With my previous mattress these pillows were far too hard so you may need to play with some pillows as they will feel different.

5 Verified Buyer

I am soooooo glad that I bought this just before the Black Friday when it came back into stock. This bed is so comfortable! I have never had a memory foam mattress, only a mattress with springs. It sound strange but I cant believe how quiet it is! When my boyfriend moves around, I cant hear or feel anything! The mattress is currently on the floor as my new bed frame has not arrived yet and its still very comfortable. Its not too firm. I would definitely say its medium. I am thinking about getting the firm topper which is free. But will decide once frame arrives. The mattress is a lot lighter than my previous mattress which makes changing the sheet easier. And the delivery service was excellent. I received a text message with my 4 hour time slot. And it arrived exactly at the beginning of the slot. I was running late and the driver called me and waited for me. He even took it up two flights of steep stairs. All the Way to my flat. There is a slight chemical smell. Its been two weeks and sometimes I do get a hint of it under the sheets. But I wouldnt say its terrible or very noticeable. And would probably disappear faster if I aired the mattress out a bit. There are only two downsides for me. Number one, the handles on the side arent very strong. Number two, I never want to get out of bed in the morning, so Im nearly late for work every day!

5 Verified Buyer

We had been waiting to get a new mattress from before lockdown, but wanted to go to the storeroom of a well known manufacturer but hadnt found the time. After some research and reading reviews decided to take a chance on this mattress rather than just keep waiting for said showroom to re-open, and are we glad we did. This mattress is wonderfully comfortable and a fraction of the price we were considering spending on the other mattress. With the price, the option to return if not happy and the 10 year guarantee you really cannot go wrong with this mattress. It is also considerably lighter than the one we were considering - a consideration as you get older, particularly in these strange times when you might only get something delivered to the door. My wife is sensitive to temperature at night and we have slept (or tried to sleep) on mattresses that seem to generate heat, and this was a concern with a mattress that included memory foam, but there has been no issue from that perspective. Others have commented on the smell of the mattress, but having left the mattress to "settle" and air for 24 hours, we didnt find this to be an issue. All in all delighted with this purchase and would recommend to others - so much so that we bought a second for the guest bedroom.

5 Verified Buyer

I was a little dubious at the beginning about this product because of reviews online and had to think before I purchased it but after a week I decided to just buy it as it comes with a sleep trial so its risk free (200 night trial)
The mattress is top quality, was surprised at how easy it is to unpack and get ready on the bed. After about 3-4 hours it was in its full size and ready to sleep. The best thing to do is leave the window opened so room is well ventilated as it has a new sort of smell at the beginning, I would say this lasts about 48 hours but can be longer.
The easiest way to allow this mattress to expand is to remove the top cover and let it breathe (tip that Emma gave me when I emailed them). The first time I used it I felt so weird sleeping on it (in a good way), it was so comfortable! It just goes to show how bad an old mattress is. I find it a little soft for me however you can receive a comfort layer (request these and Emma will send it free of charge) which can improve it and make it firmer and also add 14 days to the trial!
Has it made a difference to my sleep? Yes!
Would I recommend it? Yes!
Would I buy another? Yes!
Do I want to get out of bed in the morning? No

5 Verified Buyer

This is a fantastic mattress and extremely comfortable. Having bought a different out of the box mattress that seems to be on the TV all the time, I was really apprehensive about getting another as the first one was great for the first few months but then sagged in the middle and the springs became faulty. John Lewis were brilliant however and refunded me.
So onto this one - delivery was fantastic as always and contactless as I stayed downstairs.
The mattress is easy to turn around due to the 4 handles - 2 on each side which is a bonus. The quality is outstanding and the top cover is easy to remove and wash.
There was a slight smell for a couple of weeks but I regularly removed the cover to air the foam for a few hours and washed the cover so it smelt of my washing powder. This has now completely gone.
The firmness did take a while to get used to. I had a cheap firm mattress from a famous swedish store so this felt soft but after a few nights sleep, this wasnt an issue. I now sleep soundly.
Really pleased with this and with the 200 day trial and no quibble return - I feel very assured that this could finally be the one for me.
Highly recommended.

Dunlopillo Most Useful Customer Reviews

5 Verified Buyer

I first had a new Dunlopillo mattress (bed) in 1984 and I slept comfortably everafter. I reluctantly had to get rid in 1912 as i was downsizing and moving many miles down south taking only the two single beds in my spare room , which had nothing wrong with them but not as comfortable as I thought. I decided to return to what I knew and I'm so glad I did, my new mattress is heavenly!

5 Christine

Just purchased two of these pillows because of the latex filling. The pillows are soft yet also support your head. I slept all night because of these pillows and had no stiffness or aches and pains the next morning. They really are fabulous and worth every penny. They keep their shape and will last for years if looked after. I love them.

5 Lottie Milla

The best pillow. Had the original pillow for 5 years and have now bought side sleeper. easy to wash, great quality pillow protector and would never use anything else. May be a pricey item, but seems to be indestructible, and when you think how much you spend on mid-quality pillows that need to be replaced annually, the cost makes sense.

4 Alex

Echo what everyone else says. You're head melts in to it and it kind of gently springs back offering comfort and support . Had mine nearly 12 months and it's as good as the day I got it. Highly recommend for people who have aches or pains or just struggle with pillows and getting comfortable in general.

5 Verified Buyer

I would have to say this must be the best mattress I've ever slept on. Had it a while now and don't regret in the slightest. Expensive but in this case you definitely get what you pay for.Quality is spot on too, feels like it will last forever.