Emma vs Aspire Mattress Reviews

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Compiled from WantMattress review data · Checked by Becky Reeve, Editorial Director, Mattress Expert

Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Aspire

Aspire is a UK manufacturer based in Barnsley, Yorkshire, founded in 2013 as Aspire Furniture Ltd. The company has grown steadily to serve over 300,000 customers by combining traditional upholstery skills with modern design at accessible pricing. All Aspire mattresses and beds are handcrafted in the UK, and the brand sells direct through its own website as well as through Amazon, eBay, B&Q, Very and other major retail partners.

What separates Aspire from many mid-market rivals is the combination of genuine British manufacturing with multi-channel retail distribution. Designer collaborations with Laurence Llewelyn-Bowen and Catherine Lansfield bring aesthetic value that is rare at this price tier.

Read our full Aspire review

Mattress Score

Overall Score:
Emma: 4.50/5.00
Aspire: 4.50/5.00

Price:
Emma: £189.00 - £1149.00
Aspire: £194.00 - £299.00

Based on aggregated reviews and performance scoring, we would recommend Aspire in this face off!

Becky
Compares

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

We've managed to find the following top deals from across the web on Emma mattresses.

Up to 55% Off Sale

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Aspire Owner Satisfaction

Aspire has built a customer base of over 300,000 with consistently positive feedback on build quality relative to price. The multi-channel distribution means buyers can compare offers across several retailers, which tends to keep pricing honest. The Yorkshire manufacturing heritage and Union Jack labelling give buyers visible confidence in where the product comes from.

The main area where Aspire is still building is customer service infrastructure. The brand has scaled quickly and the returns and support processes are still catching up with the growth rate. In our experience the process works, but it can take longer than at more established rivals.

Aspire Supportiveness

The Aspire range covers pocket spring, hybrid and foam constructions at the mid-market tier. The pocket spring units are properly made and the foam layers use reasonable density materials for the price point. Back sleepers and combination sleepers across average weight ranges are well served throughout the catalogue. Side sleepers should focus on the softer pocket spring or hybrid options rather than the firmer ortho-leaning models.

Heavier sleepers benefit from the stronger spring units in the upper tiers of the range. The overall support profile sits at mid-market rather than premium, which is appropriate for the pricing and honestly positioned by the brand.

Aspire Durability

Aspire manufactures in Yorkshire with traditional upholstery techniques and invests in training local craftspeople, which supports consistent build quality across the product range. The materials are reasonable grade for the mid-market tier, and the multi-channel distribution means warranty claims can be handled through whichever retailer you purchased from.

Durability at the mid-market tier is typically average rather than exceptional. Buyers looking for 10-year-plus longevity should consider whether the premium heritage specialists offer better value over time. For the intended use case of a well-made mid-market British mattress at accessible pricing, Aspire delivers what the positioning promises.

Aspire Best Offers

We've managed to find the following top deals from across the web on Aspire mattresses.

Up to 55% Off Sale

*ASPIRE*

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Emma Bestselling Mattresses

Emma Original Mattress

4.3/5

7 Reviews

Emma Original Elite Mattress

5.0/5

2 Reviews

Emma Original Pro Mattress

4.0/5

2 Reviews

Emma Original Lite Mattress

4.0/5

2 Reviews

Emma Original Classic Mattress

Diamond Hybrid Deluxe Mattress

4.4/5

14 Reviews

Aspire Bestselling Mattresses

Aspire Natural Cashmere and Silk 3000 Pocket Mattress

4.5/5

2 Reviews

Aspire Natural Cashmere 2000 Pocket Mattress

4.5/5

2 Reviews

Aspire Natural Cashmere 1000 Pocket Mattress

5.0/5

2 Reviews

Aspire Pocket+ 1000 Memory Box Top Mattress

4.0/5

2 Reviews

Aspire Pocket+ 1000 Tufted Mattress

4.5/5

2 Reviews

Aspire Pocket+ 1000 Wool and Cashmere Mattress

4.5/5

2 Reviews

Emma Most Useful Customer Reviews

5 Mr Gifford

Checked reviews online, visited store and chose this mattress. Was very surprised when delivered as was in a small box, but once removed and left to settle and expand into its shape, we have to say that its the best mattress that we've ever purchased. It may seem soft but isn't the case. We both sleep far better than before and can highly recommend it, it works for us and hopefully will work for you too. Its expensive but is worth it.

5 Verified Buyer

The Emma Signature Bed is a breath of fresh Scandinavian air. Designed with naturalistic curves and shapes, the frame looks and feels like it belongs in a home, not a showroom. Superior all-round support and optimal pressure distribution makes this bed an easy choice for those who want to sleep soundly at night. Free delivery and hassle-free returns means you can order your new bed with confidence.

5 lnwr109

We bought an Emma diamond hybrid deluxe mattress from Furniture Village in Rugby. It arrived as scheduled and the delivery crew installed it carefully. It only took one night to get used to - it replaced a 20 year old pocket spring mattress. We have slept well on it ever since and are very pleased with the mattress and the service provide by Furniture Village.

5 Debs Bala

Very pleased with our diamond mattress. It arrived right on time and was very easy to undo from its box. We have it in our guest room and so far all our guests have found it very comfortable. It is a little on the firmer side so we will add a memory foam topper to it. I would definitely recommend it as a firm favourite of the more popular brands.

5 Verified Buyer

The softest, most luxurious bedding in the world. We feel like its time to let the cat out of the bag: you’ve never felt anything like this before. The Emma Cloud Duvet is made with the highest-quality microfiber that feels like silk to the touch, looks great months later. The best part? It’s 100% satisfaction guaranteed or your money back.

Aspire Most Useful Customer Reviews

5 M Gooch

This mattress provides a warm and inviting atmosphere to one's sleep regime, boasting a balance of comfort and tailored support. Its eco-friendly creation adds a touch of responsible luxury to any bedroom.

5 Ben AF

Really found the medium firmness to be just right for me, offering impressive support and comfort. The mattress seems well-made and the natural, environmentally friendly materials are a plus.

5 Verified Buyer

Comfortable and supportive, the mattress provided a restful night's sleep without any allergic reactions. Considering the medium firmness, it seems especially well-suited for side sleepers.

4 JONATHAN

Delighted with the comfort and support this mattress provides. Particularly appreciate the help it offers in maintaining proper spinal alignment during sleep, enhancing relaxation.

4 Verified Buyer

The mattress is luxurious and comfortable, providing excellent support and it's definitely worth the investment. You can feel the difference the natural fillings make.