The Staples & Co Artisan Pure Indulgence is a proper luxury mattress in both look and build. The kind that aims to give you that deep, hotel-style sleep surface with all the natural fibres and a very traditional finish. After testing it, I came away impressed by the comfort and breathability, but also a bit sceptical about how the spring count is presented, especially for a mattress in this premium bracket.
If you already like the Staples & Co brand, and you value a strong guarantee and a plush, natural feel, there is a lot to enjoy here. If you are the sort of shopper who wants the core engineering to be as straightforward and beefy as possible for the money, I think you will want to look closely at what makes up the headline spring total.
Construction & Materials
This mattress uses a dual-layer pocket spring approach, combining a layer of micro springs above a core of full-height pocket springs. In practical terms, the micro springs are there to add extra responsiveness and fine-tuning at the surface, while the full-height pocket springs do most of the deeper support work.
The materials are one of its strongest points. The comfort layers lean heavily into breathable natural fibres, with wool playing a starring role. In use, that translates to a surface that feels airy and dry rather than plush-but-stuffy. The cover and overall finish also feel properly premium, with a traditional, handcrafted look that suits a high-end bedroom.
It is also a very tall mattress, which contributes to that indulgent feel when you first sit and lie on it, but it is worth considering for fitted sheet depth and for handling when you rotate it.
Firmness & Feel
You can choose from a range of firmness options, which I always see as a positive for a premium mattress, as it means you are not forced into a single feel. The overall sensation is pillowtop comfort first, then firmer support underneath. On the surface it feels cushioned and welcoming, but it does not behave like slow-sinking memory foam. Instead, it has a springy, buoyant lift that makes it easy to move around on.
On the micro springs, they do add a bit of extra refinement, particularly when you shift position, but I would not pretend they dramatically transform the core support into something it is not. For me, they are a nice enhancement rather than the main reason to buy the mattress.
Performance & Support
Support is strong overall, and the mattress feels stable and well put together. The pocket springs respond independently, so you do not get the whole surface moving as one, which is helpful for couples. I also found the edge support reassuring, as many deep pillowtop designs can feel less stable around the perimeter, but this one holds its shape well and feels usable closer to the sides.
My main criticism is the way the spring story is framed. A mattress can truthfully claim a high spring number while still having a relatively modest count of full-height pocket springs, because micro springs make up a large chunk of the total. In real-world use, micro springs contribute to surface comfort and responsiveness, but they do not fully replace the deeper, more structural role of the main spring unit. At this premium level, I would personally prefer more emphasis, and more substance, in the full-height spring system rather than relying on a big headline number.
Temperature Regulation
This is where the Pure Indulgence really shines. The wool-rich, natural fibre build feels noticeably more breathable than foam-heavy luxury mattresses. Over several nights, it stayed comfortable and fresh, with less of that heat-holding sensation you can get from thick synthetic comfort layers. If you tend to sleep warm, this is one of the best arguments for choosing it.
Practical Features
It is designed as a rotate-only mattress rather than a flip model, which I think is the right call given its depth. Handles help with manoeuvring, but it is still a substantial mattress, so rotating it is a two-person job in many homes.
The guarantee is also a real strength, and at this end of the market I do factor that into overall value. Even though the price level is undeniably premium, good aftercare and reassurance do matter, particularly if you plan to keep your mattress for the long haul.
Who It Suits
This mattress will suit you if: you want a deep, plush-topped feel with a spring-led, buoyant comfort rather than a slow foam sink, you sleep warm and prefer breathable natural fibres, you share a bed and want a stable surface with good edge support, and you like the reassurance of a strong guarantee from a brand you trust.
Who It Doesn’t Suit
This mattress will not suit you if: you want a higher count of full-height pocket springs at this premium level, you dislike pillowtop cushioning, or you prefer a lighter mattress that is easier to handle. It may also not be ideal if you are sensitive to marketing language and want a simpler, more transparent spec story without a big emphasis on headline spring totals.
Final Verdict
The Staples & Co Artisan Pure Indulgence is a genuinely luxurious mattress in day-to-day comfort, build quality, and breathability. The wool-rich feel is lovely, and the overall depth gives it that indulgent, special-occasion character you expect when you spend more. It also does a very good job on edge support, which is not always guaranteed on a plush pillowtop design.
Where I hold back is on value and messaging. The micro springs add a helpful layer of responsiveness, but they do not, in my experience, fully make up for a relatively modest full-height pocket spring count in a mattress pitched as premium. If you love the brand and want a breathable, natural, thick luxury feel with strong reassurance, it will still be a very tempting choice. I just think the spring count deserves a more grounded explanation, so buyers know exactly what they are paying for.
