Why our sleep experts loved it
The Staples & Co Artisan Pure Utopia is properly old-school luxury luxe, an inky-black deep sleep surface, walls of natural fibre, and a hand-finished appearance and texture. I tried one in the store, and loved the feel of it – cosseted without being soggy - and the brand reassurance is strong too. Staples & Co have a decent warranty and are one of the ones I genuinely trust.
On the other hand, I do think that the spring-count story is picking up a lot of the heavy lifting in the mattress description. The headline number does sound like a mega mattress, but it is still actually based around a relatively low number of full-height pocket springs, with the rest being mini springs. They add a bit of surface responsiveness, but for day to day terms, it is not the same as actually upgrading the main support unit, and can come across a bit like marketing voodoo for a mattress in this bracket. Don’t get me wrong, it is a well-made, comfortable mattress, but if you are that sort of customer who goes by the specifications rather than the feel, it is worth knowing exactly what you are paying for.
Construction & materials On paper at least, it is quite heritage luxury in its build, dual layers of pocket spring followed by a big stack of natural comfort fibres. The spec sheet talks about a dual-layer spring system, mini springs combined with a core of full-height pocket springs. It also mentions the generous natural fillings, including lambswool and other breathable fibres, plus a premium woven cover. It is a no-turn mattress, designed to be rotated rather than flipped, with reinforced edges for better feel at the perimeter.
The lambswool is the bit that really stood out for me, that unmistakeable cushioned breathable proper mattress comfort layer, more buoyant and resilient than you often find in modern foam. If you like a more traditional top that really feels substantial and plentiful, this one really does deliver.
Firmness & feel In terms of comfort, it is plush and inviting on first contact, but not floppy. It has a great depth of surface, and then you feel the support coming through underneath. For the majority of people, I would probably go for the medium option as the best all-rounder, especially if sleep positions can vary, sleeping on your side and back and maybe a little combination.
Mini springs do offer a lively slightly more individually-tailored surface response, but if you are buying in the expectation that they will change the underlying support in the way a higher-spec main spring unit would, temper expectations.
Performance in the real world Temperature regulation: Strong. The natural fibres do a great job, especially the wool layers, of keeping things breathable, and if you are someone that has issues with the slightly warm, clingy feel of lots of modern foam, then the build of the Pure Utopia is more suited to you.
Pressure relief: Very good, mainly thanks to the depth of the comfort layers, there is a decent cushioning effect without losing that traditional mattress support underneath.
Motion isolation: Decent for a traditional mattress. The pocket springs help to cut down on partner disturbance, although it will never be as dead still as a solid old foam mattress.
Edge support: Better than many plush natural-fibre-rich mattresses. The reinforced edge support helps to make the usable surface feel more consistent all the way out to the side.
Who it suits If you are one of the people who still loves that classic, luxury mattress feel, the deep sleep surface, natural fibres, the breathable and substantial, and a more traditional build and finish, then the Pure Utopia is one of the better options in this style. The comfort layer is its big selling point, it feels plentiful and properly indulgent.
If you are one of those shoppers who is very much in it for the base engineering to be as simple and beefy as possible for the money, then the full-height spring count may leave you feeling it could have gone further. The mini springs are nice enough, but they are not the same as an actual upgrade to the main support unit. So you really need to be buying this because you want what it has in the comfort layers and overall feel, and not because you are going by the headline number.
Trial, warranty, and practical bits The level of aftercare and the warranty is a big part of the appeal here. The guarantee is reassuring for a mattress in this price bracket, and the comfort exchange policy, which gives you a way back if you aren’t entirely sure after the bedding-in period, is another strong safety net. It does require some due diligence to be sure you follow the terms, so make sure you read up on things like protector requirements and any admin fees.
Verdict A genuinely comfortable, old-school-feeling luxury mattress, with brilliant natural fibre comfort depth, and reassurance on the brand behind it. I would probably go for the medium for most people as the best all-round comfort option. My only niggle, is the way in which the spring count is presented. The mini springs pad out the headline figure, but the main spring unit is still relatively modest for a mattress in this bracket. Buy it for what it is, a plush, breathable, luxury old-school mattress, and it is a strong option. Buy it expecting the big number to mean massively upgraded core support, and you might leave a bit sceptical.
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