The Deluxe Memory Flex Medium Mattress is one of those very traditional-feeling builds that still nods to modern comfort. It pairs an open coil spring unit with a memory foam layer, then finishes it with a hand tufted construction and a knitted stretch cover. The specs point to a solid, no-nonsense mattress aimed at everyday support rather than a hotel-style sink-in feel.
I will say though, open coil plus memory foam combos nearly always feel more ‘traditional spring mattress with a bit of cushioning’ than true memory foam. If you’re expecting that slow, heavy sink, this type of build usually doesn’t do it.
Design and features
At its core you’ve got a robust open coil spring system. Open coil suits people who want a bouncier, more familiar mattress feel, though it passes more movement across the bed than pocket springs. The presence of hand tufting is a genuine positive. It usually helps stop the comfort layers from drifting over time, which is one of the main reasons some mattresses start to feel lumpy or uneven. I like seeing tufting on a value-friendly mattress because it suggests the build is trying to last, rather than just feel good for the first few months.
One thing I always check with tufted mattresses is how ‘proud’ the tufts sit. If they’re quite pronounced you can sometimes feel the little dips between them, especially if you’re lighter in weight. With a knitted stretch cover it should help smooth that out a bit, but it’s still something I’d keep in mind if you’re fussy about surface feel.
The thick rod-edge wire around the perimeter is another sensible touch. Edge support is often where affordable mattresses fall down, and that rolling-off sensation is a real mood killer if you share the bed. If the edge reinforcement is done properly, it should help you use more of the sleep surface. Still, rod edge is not a magic wand. If you sit on the side of the bed to get dressed every day, any medium mattress can fatigue there over time.
Also, open coil is not the best for motion isolation. If you sleep with someone who fidgets, you’ll usually feel more movement through an open coil unit than you would with a decent pocket spring mattress.
Mattress comfort
The memory foam layer is designed to soften with body heat and mould to your shape. That takes the edge off pressure around hips and shoulders, which is why side sleepers often get on well with memory foam. What I will say is that with an open coil base underneath, the feel is unlikely to be that deep, slow-melting memory foam hug that some people expect. It’s probably more of a comfort topper effect, adding cushioning while the springs keep things responsive.
On this sort of build (memory foam over open coil), the foam gives an initial ‘ahh’ at the shoulder, then the spring unit pushes back quite quickly underneath. That can be a really nice balance if you don’t like feeling stuck, but it can also mean lighter side sleepers still feel a bit of pressure if the foam layer isn’t especially deep.
Heat is the other trade-off. Even with airflow from open coil, memory foam can still sleep warmer than a basic polyfoam comfort layer, especially if you’re the type who runs hot anyway. If you already know you overheat, I wouldn’t assume ‘memory foam but breathable’ automatically fixes it.
Owners mostly describe it as comfortable, with some saying they’re sleeping well on it. One owner wrote that the ‘memory foam layer is super comfy’, while another called it ‘Very good value for money and extremely comfortable’.
One reviewer found it didn’t mould to the body the way other memory foam mattresses had: ‘I can still feel the pressure on my hips’. Another took a few days to get used to the memory foam top layer before sleeping much better. One owner also wished it had lifting handles, because it ‘is very heavy and a bit of a struggle to lift the corners when placing the fitted sheet’.
But not everyone agrees on firmness. One owner was ‘very pleased with level of firmness’, while another found it ‘was rated as medium but seems soft’. That’s not a small point. If you’re coming from a very firm bed, a true medium can feel surprisingly plush at first.
Suitability
In my view, this medium tension is a strong match for side sleepers and also works for back sleepers of average weight who like a little give at the shoulders. And it’s likely a comfortable option for guest rooms, teenagers, and everyday family use. If you’re a heavier back sleeper or you wake with a stiff lower back, I’d be cautious. You might do better with a firmer support level for a more consistent spinal line through the night.
It’s also one-sided, so you can’t flip it. You do need to rotate it head to toe to even out wear. That’s normal with memory foam, but it does mean maintenance matters if you want it to stay feeling even.
The verdict
I’d describe the Deluxe Memory Flex Medium as a practical, supportive mattress that gets the basics right. I like the tufted finish, the edge reinforcement, and the balanced approach of adding memory foam without losing the springy support underneath. The main negatives are the usual ones for this style. Open coil won’t isolate movement as well as pocket springs, and medium can read softer than some expect.
For me personally, it sits in the ‘decent everyday option’ bracket rather than a wow mattress. If you want a medium mattress with a traditional feel and a bit of contouring, this looks like a genuinely good-value choice. But if you’re chasing a very firm, very structured sleep, I wouldn’t gamble. I’d pick something firmer and more obviously engineered for that job.
