Product safety report
Product: Blue and White Fleece Teddy Bear Baby Sleeping Bag sold via Fruugo (blue teddy-bear swaddle sleeping bag with white fleece inlayer, with a hood and ears)
Fruugo listing ID: 114361975-240746010
Listing Name: Autumn And Winter Baby Sleeping Bag Thickened Fleece
Category: Clothing, textiles and fashion items: baby sleeping bag
PSD notification number: 2503-0113
Published on GOV.UK: 28 March 2025
Action taken: “The listing has been removed by the online marketplace (Fruugo).”
Advice to owners: “We recommend owners stop using this product immediately. Contact the distributor you purchased from to request redress.”
The hazard
The product presents a serious risk of suffocation as the product has no arm openings. This could lead to the suffocation of the baby if they slip down into the sleep bag while unattended, and the garment covers their face.
The product has a hood which is not permitted in the relevant standard, BS EN 16781:2018. If a baby is placed inside a hooded sleeping bag and left unattended, the baby’s natural movement may cause the hood to cover the head/face, presenting a suffocation hazard.
The product does not meet the requirements of the General Product Safety Regulations 2005.
From the official product safety notice on GOV.UK, published by the Office for Product Safety and Standards.
Why it matters for your bed or cot
Thickened fleece was the selling point in the listing, and OPSS’s alert names heat-retaining materials as part of the overheating risk when a bag also encloses the head. Choose a bag with no hood.
