Product safety report
Product: Infant Sleep Positioner Anti Roll Pillow for Head sold via Wish (baby sleep pillow supplied in multiple colours, and marketed for use from 0-18 months. The filling material is memory foam made with polyester, and the cover is made of cotton)
Listing name: Infant Sleep Positioner Anti Roll Pillow Flat Head Neck Prevent Baby Support Kids Shaped Headrest
Wish ID: 5cb97ffe64014c1b249c10bb
Category: Childcare articles and children’s equipment: baby pillow
Country of origin: Unknown
PSD notification number: 2601-0125
Published on GOV.UK: 28 May 2026
Action taken: “The listing is no longer available on the online marketplace (Wish).”
Advice to owners: “We recommend owners stop using this product immediately. Contact the distributor you purchased from to request redress.”
The hazard
The product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS). […]
The product does not meet the requirements of the General Product Safety Regulations 2005.
From the official product safety notice on GOV.UK, published by the Office for Product Safety and Standards.
Why it matters for your bed or cot
This was sold as an anti-roll positioner to prevent a flat head. Holding a baby in one position is the opposite of a clear sleep space, and the OPSS baby sleep pillow alert covers baby sleep pillows whatever name they are sold under. The alert repeats the NHS advice to always place a baby on their back to sleep.
