Shire Cool Memory Classic Mattress Rated 4.84/5 based on 31 customer reviews
Shire Cool Memory Classic Mattress

Shire Cool Memory Classic Mattress

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4.84/5 - Read 31 Reviews
£149.00
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Key Performance Indicators
Of The Shire Cool Memory Classic Mattress
Our Key Performance Indicators are produced using a combination of specification-heavy algoritmic data points and user reviews.

Key Performance Indicators

Our Key Performance Indicators are produced using a combination of specification-heavy algoritmic data points and user reviews. For example, a firm pocket spring support layer is more breathable and offers better back support but may prove unsuitable for side sleepers, the reverse is true for a soft-medium tension reflex foam support layer. This is one of 100+ datapoints considered when generating the below ratings.

Suitability

*Assuming average weight, suitability will vary dependant on body type, use the wizard above for a more tailored guide.
  • Back Sleepers
    ★★★★★
    ★★★★★
  • The amount of support offered from a mattress will vary depending on the firmness of the tension and the type of support layer used. Based on a person of average build.
  • Side Sleepers
    ★★★★★
    ★★★★★
  • If you sleep on your side you typically need a supportive tension that is not too firm, nor too soft. This is because your hips and shoulders need adequate sinkage.
  • Stomach Sleepers
    ★★★★★
    ★★★★★
  • Stomach sleepers need a reasonable amount of tension in the base support layer to adequately offer body contouring and help prevent aches and pains. Results will vary based on your build.

Performance

  • Stability
    ★★★★★
    ★★★★★
  • Depending on the type of support layer in place can have an impact on stability, edge to edge support and roll together prevention. Pocket springs of a firmer tension will have better stability than open coil soft tension, for example.

Odour

  • Initial Odour
    ★★★★★
    ★★★★★
  • Materials in mattresses, particularly memory foam and rolled bed-in-a-box mattresses can have an initial odour, this is typically short term and reduces considerably within 24 hours.
  • Long Standing Odour
    ★★★★★
    ★★★★★
  • Certain materials inside different mattresses can produce a small odour. Typically this is short term rather than long standing but there are minor exceptions.

Brand Rating

  • Overall Brand Rating
    ★★★★★
    ★★★★★
  • This is based on community driven customer reviews tied to product reviews and grouped together at a brand level to produce a score.
Radar Analysis
Of The Shire Cool Memory Classic Mattress
Brand: Shire Beds
Retailer: Mattress Next Day
Delivery Time: Good
Delivery Charge: Excellent
Customer Sentiment: Good
Guarantee: Average

Radar Analysis

Radar Analysis looks at the product, brand and retailer against base norms established within the industry and determines where the product sits by way of established performance metrics.

What Makes The Shire Cool Memory Classic Mattress Great?

Responsive Memory Foam

Memory foam is the most popular and most requested top layer for a mattress. After all, develped by NASA, this product has supreme bounce-back comfort that very few other products on the market can immitate. The pro of memory foam is surely in the comfort, the downsides are that it may get a little sweaty and hot in the summer months depending on the depth of the foam

Medium Support (3)

Medium support suits the vast majority of people so unless your BMI is too low or too high, you are unlikely to need a mattress with a different firmness grade.

Pressure Relieving

Due to the support structure in place within this mattress it advertises as benefiting from pressure relieving properties. The way a mattress can achieve this is through the use of a good quality spring system that can contour to the body, providing tension equally across all areas of the body dependant on sleeping position and pressure

NBF Approved Product

NBF stands for the National Bed Federation and is at the forefront of standards and legislation in the UK bed industry, these guys oversee the entire bedding industry with their mark and brand only being associated to those that follow a certain criteria of care and standards.

1 year guarantee included

1 year guarantee is average in the UK mattress industry. While it should not put you off (mattresses typically last for 7 years before being replace), it is the minimum that you get with a product. Depending on your price point, you might be able to attract a higher warranty or guarantee period

Memory Foam

memory foam is one of the most well known materials used in the upper layer of mattresses. Memory foam basically contours to your entire body with moulding properties. Designed by NASA, this material rebounds to your touch and feels like you are floating on a cloud. Memory foam does not necesserily mean soft either, you can still have firm mattresses for those that want them with a bit of memory foam.

No Need To Turn

This means that the product does not need to be turned over, but make no mistake, that is not the same as saying a product does not need to be rotated. If you do not want dips in your mattress with time, be sure to rotate evenly every month where possible

Warranty / Guarantee

This product comes with a warranty / guarantee on purchase. This is standard EU legislation. You will also get a standard 14day distance selling period whereby you will be able to return the product provided you abide to the retailers guidelines and return policy

Traditional open coil springs

Open Springs offer fairly decent support that is evenly spread across the mattres. However, where budget allows, we would tend to steer people toward a pocket spring mattress, these might be a little bit more money, but the support is superior and consistant across the product

22cm deep

An average mattress depth, enough room tom comfortably house a decent spring system and comfort layer. You won't need bespoke deep sheets or anything for this size of mattress

Medium to Firm Support (4)

Medium to Firm support is largely suitable for most people. Where medium is the typical catch-all, a medium to firm sits in the middle between medium and firm and gives that additional bit of support that is ideal for those of average BMI or higher, and those that suffer from any amount of back pain.

Medium to firm support, making it ideal for those with back issues or who prefer a firmer bed

A medium to firm mattress tension sees the softness of a medium tension decreased slightly to offer better back and neck support without sacrificing too much in terms of comfort. Better suited toward back or stomach sleepers, this mattress may be a bit too firm for side sleepers who have protruding hips and shoulders that would otherwise dig into the support layer. For everyone else though, this mattress offers a great degree of comfort and support that will leave you waking up feeling refreshed.

Hypoallergenic, making it ideal for those suffering from respiratory conditions or allergies

 This hypoallergenic mattress has everything you need to help you relax and recharge. With strengthened protection against allergens, ths mattress offers increased durability for a healthier, more comfortable night’s sleep.

Traditional open coil spring system allows air to circulate for a fresher feel

You need a quality mattress. It’s one of the only purchases you make for your home that can help improve your health and mood, not to mention provide you with the necessary support to stay comfortable through the night. But all mattresses are not created equal, so it’s important for you to find one that will be perfect for your needs and with a traditional spring mattress you have a great base layer with which to extract support.

Memory foam layer moulds to your body for total support and cushioning

Memory foam is one of the most desirable and in demand comfort layers around, outperforming others when it comes to sheer desire. This foam was first developed with NASA and was first used for commercial applications shortly after. The soft and body moulding properties of this layer makes it very appealing to those looking for a weightless nights sleep. Be aware however that temperature regulation continues to be an issue with this layer, though there has been improvement in recent years with additional cooling solutions offered through select ranges.

Single-sided mattress so no need to flip and turn

A non flip mattress is considered very easy maintenance with very little else to do in terms of keeping the mattress in best working condition. This means that the mattress is one sided and has the comfort layer at the top of the mattress only. This means no flipping  is necessary to provide long lasting comfort

Handmade in the UK

These are made and manufactured in the UK, meaning that they all meet the same exceptional quality and durability that we expect from genuine UK manufacturing.

Medium Firm Support

Medium Firm is a tension that ranks around 7 out of 10 on the firmness scale. Where 5 is considered the standard average firmness, a 7 is slightly firmer. This tension is still largely suitable for the vast majority of people, especially those that like sleeping on their back, or, suffer from back/neck pain that requires a firmer feel.

Hypoallergenic

This product is unlikely to cause any sort of allergic reaction. Ideal if you suffer from any sort of allergy problems

Hand Tufted

A tufted mattress is often a sign of high quality, Unlike quilted mattress which binds the soft layer directly to the other layers, traditional tufting uses several thick straps to hold the layers together through the spring unit, binding it at each side.

Made in the UK

These are made and manufactured in the UK, meaning that they all meet the same exceptional quality and durability that we expect from genuine UK manufacturing.

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Customer Reviews For The Shire Cool Memory Classic Mattress

Based on 31 reviews
5

So comfy, cool feature is amazing, was a really reasonable price for a quality mattress, handles on the side would have been a bonus.

5

Wow - I hadn't realised how bad my previous mattress was...This mattress is comfortable and cool would highly recommend it.

4

First time we have ordered.Decent quality, to early to comment on as only just started to use.Great delivery.

5

The single mattress looks very nice and it is very comfy for an adult. Good value. I have bought it on sale.

5

First memory foam and pocket spring combo for me. I love it. Not too firm. Not too spongy. Sleeping well.

5

Comfortable with pleasant cooling feature. Really happy with the purchase. Good value for money, too.

4

Looks lovely and feels comfortable to lie on. Not slept on it yet. It is on the single guest bed

5

Item was well packed. Mattress in pristine condition - a quality product.

4

Nice comfy mattress at reasonable price, daughter happy with it

5

Fabulous love this mattress so comfortable great nights sleep.

5

Side carry handles would be useful. Otherwise very pleased

5

Firm good quality mattress with cooling element on the top

5

Ordered two of these and they are absolutely fantastic.

5

Very good very comfortable my daughter love itthanks

5

Really comfy, pleasantly cooling and good quality.

5

Great value for moneyquick and reliable delivery

5

Looks very nice and comfy, highly recommend it

4

Very comfortable, supportive and lightweight.

5

I have 99 problems but my mattress aint one.

5

Comfier than I expected and great value!

5

From first night am sleeping like baby

5

Perfect. Quality product. Will last.

4

What you'd expect. Great price

5

Good delivery service

5

Very comfy mattres.

5

So nice to sleep on

5

Very cosy mattress!

5

Really comfortable

5

Top value mattress

5

Does as described

5

Very comfortable

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Product Relevant Videos

Video material related to the specifications of The Shire Cool Memory Classic Mattress

Open Coil Mattress Production
Open Coil Mattress Production
By Airsprung Beds
What is Hypoallergenic?
What is Hypoallergenic?
By Karen Kelley Perkins
The Shire Beds Co
The Shire Beds Co
By Josh Wilson
Choosing Mattress Firmness
Choosing Mattress Firmness
By WNEM TV5

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