I tested the Premiere side lift ottoman TV bed frame with Dolby Atmos in store at Furniture Village, and my first reaction was very honest. This looks bloody weird. But I love it. It’s one of those designs that feels modern and oddly 80s retro at the same time, like a sleek concept bed you’d see in a film set, only it’s real and you can actually buy it. I’m not usually a TV bed person either. TVs date fast, mechanisms can be fiddly, and a lot of built-in screens are mediocre the moment you unbox them. This one swerves that issue in the best way. You provide your own TV, up to 43 inches, so you’re not locked into yesterday’s tech.
Design and features
This bed is trying to be a full entertainment hub, and in store it honestly pulls it off. The headboard is sumptuously cushioned without being fussy, and the light grey upholstery looks contemporary and clean. It’s glam in a restrained way, with cool curves and integrated feet so the whole thing reads as one sculpted piece rather than a frame on legs. And yes, it’s quirky. If you like safe, classic beds, you’ll think it’s over the top. If you like statement furniture, you’ll be drawn to it immediately.
The feature lighting either side of the headboard is the sort of thing I usually roll my eyes at, because it can look cheap or too bright. Here, it felt genuinely useful. It frames the bed nicely and gives you a soft glow rather than harsh ceiling light, which matters if you read or scroll before sleep. The USB and USB-C ports are also exactly what a modern bed should have. Not as a gimmick, as a basic convenience. I checked their placement in person and they’re within easy reach, which sounds obvious but isn’t always the case.
Then there’s the Dolby Atmos speaker setup built into the headboard and foot end. This is where I expected it to fall apart, because built-in audio can be tinny and disappointing. But in store, the sound quality was better than I anticipated, with a fuller presence than typical TV bed speakers. It won’t replace a serious separates system if you’re an audiophile. But for everyday films and casual gaming in bed, it’s a proper upgrade on standard TV audio. Just remember the important caveat, you’ll need a Dolby Atmos compatible TV to get the best from it.
Construction
Up close, it feels well made. The upholstery looked neatly finished, the stitching sat straight, and the overall structure didn’t flex or creak when I applied pressure around the headboard and side rails. The integrated curves do a lot of heavy lifting visually, but they also tend to expose sloppy build quality if a frame is poorly assembled. This one didn’t give me that worry in store.
The side lift ottoman mechanism is the feature I cared about most, because storage beds live or die on how usable they are day to day. Side lift is a smart choice for narrower rooms, because you don’t need space at the foot end to open it. In person, the lift felt controlled rather than springy, and the compartment itself is genuinely spacious. It’s the kind of storage that can swallow spare duvets, pillows, winter bedding, or that annoying pile of clothes that never quite makes it back into the wardrobe.
But I’m going to be strict about the practicalities. The brand specifies a maximum mattress weight, and that matters more than people think. If you pair this with a very heavy hybrid or deep natural mattress, you could push beyond what the mechanism is designed to handle. In the long term that’s exactly how ottoman frames start to feel stiff and awkward. I’d stick to a mattress that stays comfortably under the limit for your size, and I’d double check the weight before buying, not after.
Suitability
This bed is for a particular buyer, and that’s not a criticism. If you love the idea of a calm, minimal sleep space, this will feel like bringing the living room into the bedroom. But if you’re the type who genuinely unwinds with a film in bed, it’s brilliant. The fact you supply your own TV is the make-or-break detail for me. You can choose a quality model you actually like, upgrade later, and you’re not stuck with an integrated screen that becomes obsolete.
The side lift storage also makes it far more practical than many TV beds, which can be bulky without offering much day-to-day usefulness. And the built-in charging is perfect for real life. It removes the mess of extension leads and the nightly hunt for a cable. But you do need to respect the safety guidance. Keep hands clear of the mechanism, and don’t sit on the bed while opening it. If you’ve got kids who treat furniture like a climbing frame, I’d be cautious.
It’s also very, very expensive. I’m not going to sugar-coat that. You’re paying for the concept, the integrated audio, the lighting, and the engineering of storage plus TV lift in one frame. If you’re shopping on value alone, you can build a perfectly good setup with a standard ottoman bed and a separate soundbar for less money. But you won’t get the same all-in-one neatness.
What customers thought
Most of the customer feedback lines up with what I felt in store. One owner called it a “Great bed very well made”, which matches the solid build and tidy upholstery finish I saw. They also grumbled that the TV “was not included with the over inflated price”. I actually see the TV not being included as a positive, because it protects you from outdated tech. But their frustration tells you something important. At this price point, expectations are sky high, and you need to want this exact style and feature set.
Another owner found it “really comfortable” and praised the Furniture Village delivery service. Comfort is subjective, and remember this is a bed frame so most of your comfort comes from your mattress choice. Still, the cushioned headboard is genuinely plush, and if you sit up in bed a lot, that matters. One review stuck with me. The owner praised the “good quality speakers which easy connect to the TV” and said the lights and phone chargers are ideal. And they joked they never want to leave. That’s very much the vibe this bed is designed to create.
Not every owner was as happy. One wrote that the “Bed arrived damaged and was put together lopsided” and that it wasn’t the comfort they were expecting. A few owners also left the lowest rating without saying why.
The verdict
I don’t like most TV beds. They’re often clunky, tech-heavy in the wrong way, and they age badly. This one is the rare exception I’d actually recommend, with conditions. In store, it looked striking, felt well built, and the Dolby Atmos speaker concept was better executed than I expected. The side lift ottoman storage is a genuinely smart addition, and the USB and USB-C ports are the kind of modern practicality that should be standard by now.
But you have to go into this with clear eyes. It’s a luxury purchase, not a sensible one. If the price makes you wince, listen to that instinct and buy a simpler frame. If you can afford it and you want a statement bed that turns your bedroom into a proper cocoon for films, it’s a very quirky, very likeable piece. I tested it in person rather than at home, so I can’t claim long-term reliability from lived experience. Still, from what I saw on the shop floor, it feels like one of the few TV beds that’s been designed with enough style and substance to justify its place in a modern bedroom.
