TL;DR - amazing selection for testing at Northwich, 1st class staff and service, and the delivery team and experience was incredible. Amazing bed testing experience - my partner and I, with a 3yro and a 5yro spent at least 3 hours in the store testing everything and homing in on the mattress for us. The staff greeted us and asked what we were looking to do, and were totally fine with me asking for no help unless we found something (my previous experience at other companies meant I was not hopeful.). They understood, and this was the first place where they just said "Well, you can't test a bed without a pillow!" and gave us a Tempura pillow each for the afternoon! My approach to testing was risky - find a firmness we both liked to start with, and then test everything in that category and don't look at the price! Well, doing that kept me at the iGel 2050i, I nearly fell asleep in the store! This tech and construction was clearly for us the most comfortable in the store. The 3yro and 5yro thoroughly tested the bunk beds, and ran around everywhere, the store staff understood we needed to test and didn't mind the chaos the little ones were causing. Amazing experience at the Northwich store. The sales staff then appeared and checked in when it was clear we'd just stopped really testing and actually encouraged us to test exactly as we sleep, which was really nice to have that encouragement to be at ease lying down with your loved one in a shop! So I disappointed the staff and said I'd think about it. Honestly the mattress was nearly double what I'd put in mind, but the comfort was amazing in the shop. We got home and lay on the old mattress. It was a disappointment. I went back the following day before an offer ended and made the purchase, with delivery about 6 days later. Come the day before a delivery day, a text with a 2 hour time slot,. The day of the delivery, Ben in the van called and said they were 30mins away, which they were. You could also track their location online. Van arrived, the guys jumped out, I asked if they wanted any help, which they didn't and then they got the mattress through an impossibly small staircase within 15mins. I actually thought before delivery it wouldn't go and I'd have to take the handrail off, but there was no stopping the team - looked at the route, and just did it. Ben said when we got back down I'm actually proud of that one!". It was a tight fit, but the team didn't even think of not trying, just incredible. So here we are now, a few weeks after delivery, and I can honestly say the 2050i is an incredible mattress, the comfort and sleep we are getting now is seriously unimaginably better than before. Any regrets? That I didn't spend more time on the 3000i... by the time I got to that, I'd looked at the price of the 2050i and I think I'd probably tapped out on price. Next time...