One simple word - Amazing. I have purchased numerous pillows including memory foam. Called in to the Basingstoke branch and the guy was very helpful. Letting me try out the pillows on the display beds (you don't get that anywhere else). Worked my way through quite a few; and this one stood out; despite me being a side sleeper; I found this one to be at the correct height for my head and neck. First nights sleep was amazing. No neck ache; no hot head. Thoroughly recommend this pillow.