Furniture Choice was founded in 2005 as one of the first online furniture retailers and has been making waves in the furniture industry ever since. Rebranding in 2020 as Furniture and Choice, the change reflects a pivot into a new purpose for the company, making it easier for customers to transform their homes through good quality design at fair pricing. Today, they have become one of the largest online furniture retailers, with over 15000 happy customers on trustpilot being a surefire indicator of their customer focus. Prices for furniture through this brand are relatively mid-market, offering fair pricing for mid range products that suit any home regardless of budget.
Furniture Choice sells everything from living room furniture to bedroom furniture with huge market acquisition around the sofa and bed frame segments.
Furniture Choice sells a number of different mattresses from many of the most popular brands in the industry, ranging from Silentnight and Sealy to the lesser known, but highly rated, Healthopaedic and Dura. Furniture Choice have catered for all customers needs in this segment, featuring an array of different sizes and firmnesses to suit all budgets.
When it comes to Bed Frames, Furniture Choice have played it safe in some areas, opting for the well-reviewed and highly regarded Birlea frames as a means of padding out their range. These frames are well priced and do well with consumers, particularly the Phoenix Ottomans that are available in Oak, White and Grey. Further to the Birlea range, the company have extended their position with a number of their own popular frames, all of which compliment your bedroom regardless of style, be it contemporary or modern, there’s something for you in this high quality range
This is where Furniture Choice really shines and where the vast majority of their sales come from. Normally when buying a sofa you are looking at over £1000 and the end result will be something of dubious quality. Not so with these sofas. Featuring quality components like pocket springs and with different reclining options in most of the ranges, there really is something to suit you and your living room. Available in a number of fabrics and colours also, you’ll get the right look in no time.